BoyleSports Want To Buy William Hill Shops

BoyleSports, Ireland’s largest independent bookmaker, is considering an audacious move to buy some or all of William Hill’s UK retail portfolio.  Founded by John Boyle back in 1982, the Dundalk-based company has 2,500 employees.  It operates a successful online business together with 340 betting shops, of which 21 are in Great Britain and 45 in Northern Ireland.  

BoyleSports Chief Executive Mark Kemp is keen to acquire the 1,400 William Hill shops which are surplus to the requirements of the new American owners, Caesars Entertainment.   Caesars completed its £2.9 billion purchase of William Hill at the end of April.  As the American gaming giant’s primary target was Hill’s US betting business, all other European assets are surplus to requirements and Caesar’s Chief Executive Tom Reeg aims to find a buyer of the William Hill shops this year, with a view to completing the sale by next May.   He says One of my pet peeves when I was an investor was companies that didn’t know what they were good at and I can’t tell you we’re good at running a non-U.S. digital business.  I can tell you that there are almost certainly people out there that will do it better than us and see opportunity there.”

BoyleSports has the market experience and know-how to take on the challenge but the big question is, does the business have access to the enormous loan capital that would be required to finance a deal that is expected to be worth £1.5 billion?  

The company is facing competition from other companies keen to snap up Hill’s retail business, some of which already have the deep pockets needed to fund the purchase.  Private equity firm Apollo Global Management, which was outbid by Caesars for the entire William Hill empire, is thought to be in the mix and the purchase would allow Apollo to combine the William Hill retail business with Gamenet, an Italian gambling company purchased for $1.15 billion in December.   

888 Holdings is also thought to be eying up William Hill.  At present, 888 focuses on iGaming and poker; the purchase of William Hill would complement its existing business and allow an opportunity for cross-sales.  Intriguingly, rumours are swirling that the Gibraltar-based company is itself likely to be subject to a takeover bid shortly!

Other potential suitors include Betfred (which may face intervention by regulatory authorities, as the company’s existing retail arm is already extensive), and two Swedish companies – Betsson and Kindred Group.  

Despite the twin challenges of securing the necessary finance and then seeing off their rivals, BoyleSport remains positive.  A spokesperson for the company has confirmed  “BoyleSports would certainly be interested in acquiring some or all of William Hill’s UK shops, or indeed any other opportunity that makes sense for our business.  We have made no secret of our ambition to be one of the principal operators on the UK high street and believe that our retail and digital offerings represent a best in class, safe, and enjoyable proposition for the betting public.  We already have 21 shops in the UK which, along with our 45 shops in Northern Ireland and our recently upgraded online betting site, gives us a sizeable foothold in the UK retail and online markets. The sale of the William Hill estate presents us with a rare opportunity to achieve the retail scale we have been targeting.”


Other Posts

New Bookie Sites

Never Miss a New Site Again

Signup to the WhichBookie newsletter and be the first to know about new sites, offers and more

Please enter a valid email

There was an error! Please try again later

Success!

Great news, you are now signed up to our newsletter!

Best Bookie Offers

10Bet

50% Up To £50

VISIT SITE!

New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; 18+

2kBet

Bet £10 Get £30

VISIT SITE!

New players only. Minimum stake £10. Minimum odds 1.5. Stake not returned. 1x wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only. Wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion £200. Excluded Skrill deposits. Full Terms apply.

32Red Sport

100% Profit Boost

VISIT SITE!

18+. New customers only. Odds must be Evs (2.0) or greater. Max boost £100. T&Cs apply.

888Sport

Bet £10 Get £40

VISIT SITE!

Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • To withdraw any winnings from the Casino Bonus, wager the Bonus amount 40 times within 14 days • Withdrawal restrictions, payment methods, country & Full T&Cs apply.

Bet365

Bet £10 Get £50 in Free Bets

VISIT SITE!

*Open Account Offer Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad

Betfair Sportsbook

Bet £10 Get £30

VISIT SITE!

New Customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards will qualify. T&Cs apply. Please Gamble Responsibly #ad

Betfred

Bet £10 Get £60

VISIT SITE!

New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply

BetGoodwin

50% Refund on Losses up to £25

VISIT SITE!

18+. New accounts only. Must have a min. of 3 bets of £10 at odds of evens (2.0). Full T&Cs apply. Begambleaware.org

English Norwegian Turkish