Founded in 1934, William Hill is one of the oldest and most respected global betting brands in the industry. The betting company started as a postal/telephone betting service over 85 years ago and has since grown to become one of the most recognisable names in betting.
William Hill operated as a postal & phone betting service for over 30 years before the company opened their first betting shop in 1966 after they became legal five years earlier. The UK bookie now has over 2,300 betting shops and employs 11,000 staff as well as operating one of the most popular betting websites in the world which was launched in 1998.
With William Hill's presence on the high street, on television and online, it's likely that you've heard of them before. But are they a good bookmaker to bet with? That's what we aim to determine in this review of William Hill.
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Is William Hill Safe?
When you bet online, you hand over your card details, personal information and put your trust in the bookies to look after the funds in your account. Therefore, it's essential that the bookies which you bet with are safe and reliable.
So, is William Hill safe?
Absolutely. William Hill has been operating as a bookmaker for over 85 years and is one of the most trustworthy and respected betting companies in the world. They are fully licenced and regulated in Great Britain by the UK Gambling Commission with a further licence issued by the Government of Gibraltar. They are also licenced by the Malta Gaming Authority for customers outside of the UK.
William Hill offers a 'medium' protection level to players' funds. This means that should the company ever go bust, funds are returned to players as they are held in accounts separate from company funds. This level of protection is on par with several other major UK bookies such as Bet365, 888Sport, Ladbrokes, Unibet and Virginbet.
How To Open An Account With William Hill
If you're thinking of opening an account with William Hill, be sure to check to see what their latest welcome offer is for new customers. You'll see this offer in the blue box above.
Opening an account is thankfully very easy and takes just a few minutes to do. You can register an account either via the William Hill website on a PC or phone or through the William Hill app which is available for both Android and iOS phones from the associated app stores.
Visit William Hill
Click on the 'Join' button in the top right corner of the website
Enter your details to complete registration
Once you have done that, your account will be created and you can start placing bets. William Hill accept a number of different deposit methods, all of which we have listed further down in this review.
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How Good Is William Hill's Horse Racing Service?
William Hill is one of the go-to bookies for punters looking to bet on horses due to a number of reasons.
Firstly, William Hill's horse racing odds are excellent and up there with the best in the business. You can be confident that when you bet on horse racing with William Hill, you are getting good value.
On top of the great odds, William Hill also run a number of horse racing offers throughout the week. Best Odds Guaranteed is available, as it should be with any top horse racing bookie, and applies to all UK and Irish races. If you also bet on greyhounds, you'll be pleased to know that BOG is available on all UK & Irish dog races too at William Hill!
There are a number of other racing offers available on a regular basis such as Money Back if 2nd and Extra Places on selected races each day as well as daily Bet Boosts.
As well as placing standard Win or Each Way bets, there are a number of different betting options available on horse races at William Hill. You can place 'Match Bets' which are bets on a horse to finish ahead of another horse, Insurance bets from which your stake is refunded if your selected horse finishes in a place position and betting without selected horses. William Hill also have a unique betting option called Pick #YourPlaces which allows you to place an Each Way bet and determine which place terms the bet is settled at rather than the place terms in the normal race market.
Another reason why William Hill is so popular with horse racing punters is access to William Hill TV and William Hill Radio.
William Hill TV
William Hill TV is a streaming service that is available to logged in customers. Although there are a number of sports available to stream through William Hill TV, horse racing streams are perhaps the most popular with streams of races from 24 racecourses across the UK available.
Live streams of horse races and other sporting events via William Hill TV can be accessed either on the William Hill website or via the William Hill app.
William Hill Radio
William Hill Radio runs throughout the day with commentary and discussion from industry professionals. There are separate stations for horse racing and greyhound and they're great a great listen which can often give you an insight into things such as course conditions and form.
As well as ongoing commentary for all major UK horse and greyhound races, there is also a channel to listen to podcasts. William Hill podcasts cover a range of topics for various sports such as football, horse racing, NFL, Boxing, Greyhounds, Darts, Cricket, Golf, Rugby, Snooker, Tennis, Politics and more.
What Makes William Hill Different?
With so many bookies online these days, it can be difficult to pick one which sets itself apart from the rest. With William Hill, you're getting an established and trusted brand which has been around for over 85 years. Although how long they've been in business shouldn't be a deciding factor, it does imply that they're doing something right and in our opinion, that's completely true.
By betting with William Hill, you'll get:
An established & trusted UK bookmaker who are fully licenced and regulated
Competitive odds which are up there with the best
An excellent welcome offer and regular promotions for existing customers
First-class customer support should you need it
Here are a few additional features which you'll find at William Hill:
As you would expect from a top bookie, William Hill allow customers to cash out and settle their bets early. At William Hill, this is named 'Cash In My Bet'. Cash out at William Hill is available on selected sports and events and available for single and multiple bets placed both pre-match or in-play.
To cash in your bet early with William Hill, simply:
Log into your William Hill account
Go to the 'Open Bets' tab on the betslip
View the 'Cash In' amount alongside each bet
Click to confirm if you are happy with the amount
Occasionally, Cash In may not be available. This is most often due to markets being halted when there is an incident in the event such as a goal or red card. When this happens, simply wait for the market to resume and a cash in amount will be displayed.
Have you ever thought of a bet you'd like to place but found that there is no market for it? William Hill's #YourOdds aims to eliminate that issue by allowing customers to receive odds for a bet of their choice.
Customers simply need to tweet their bet followed by #YourOdds and William Hill will do their best to provide odds for it.
For example, you could tweet William Hill asking for odds for 'Harry Kane to score, 10+ throw-ins, a penalty to be awarded and over 2.5 second half goals'. Usually, you wouldn't be able to find odds for this bet on William Hill but with #YourOdds, it's possible.
William Hill's 'Bet Builder' feature goes hand in hand with #YourOdds as instead of tweeting your bet request, you can simply build it yourself through the William Hill website or app.
Click on an eligible event and select the 'Build#YourOdds' tab. From here, you'll be able to combine a number of different betting markets to create a personalised bet. Some available markets include Total Corners, Total Goals, Player Shots on Target, Player to be Carded, Player to Score/Assist, Team with most Cards and many more.
Scratch of the Day
Scratch of the Day is one of three free-to-play games from William Hill from which customers can win prizes with another being the William Hill Bonus Drop. Where the Bonus Drop game is associated with casino bonuses & free spins, Scratch of the Day prizes are related to sport with customers being able to win free bets, price boosts and more.
One of the best things about Scratch of the Day is that it is available to play for free every single day, giving you 365 chances a year to win prizes risk-free.
Scratch of the Day is a free online scratchcard and can be launched by logging into your William Hill account and opening the game either from the homepage banner or from the promotions page. Once you have loaded your scratchcard for the day, you can begin scratching the six different segments which will each reveal an offer and if you match three offers, you will win that prize.
As mentioned above, the William Hill Bonus Drop is a free-to-play game from which you can win casino-related prizes. Like Scratch of the Day, Bonus Drop is available on a daily basis and costs nothing to play.
Each day customers at William Hill get to drop a disc from the top of the Bonus Drop game. The disc works its way down the pachinko-style board to finally land in one of the either winning or losing segments at the bottom. If your disc lands in a winning segment, you will win prizes such as casino bonuses or free spins on slots at William Hill.
Free or 4
The last of the three free games at William Hill is 'FREE OR 4' and is a football prediction game. Like the others, it is free to play but usually available on a weekly basis.
FREE OR 4 is slightly more skill-based as players are required to select six football matches from a long list of games provided by William Hill that they think 3 or 4 goals will be scored in. There is also the option to select a 'Lucky Dip' if you are pushed for time or don't have a knowledge of football.
Prizes are given to all players who get 4 or more selections correct with prizes including the following:
Correctly predict all 6 matches where 3 or 4 goals were scored: You will win £200 in Free Bets
Correctly predict 5 matches where 3 or 4 goals were scored: You will win £5 in Free Bets
Correctly predict 4 matches where 3 or 4 goals were scored: You will win £1 in Free Bets
The chance of winning up to £200 in free bets per customer per week is one reason why William Hill's FREE OR 4 game has proved extremely popular.
Can You Stream Sports On William Hill?
William Hill have an excellent streaming service that covers thousands of sporting events throughout the year. Sports such as Football, Horse Racing, Greyhounds, Basketball, Tennis, Ice Hockey and many more are all available and can be streamed via William Hill TV through the website or William Hill app.
Streaming is generally without charge but you must have either a positive account balance or have placed a bet within the last 24 hours to access the streams. The exception to this requirement is for Horse Racing and Greyhound streams for which customers must place a £1 bet on the race which they wish to watch.
To view live streams, head to the in-play section of the William Hill website or app and use the toggle to display 'Streaming Events Only'. If you wish to view horse racing streams, any races which are available to stream will have a TV symbol alongside them.
Streams are generally of very good quality providing that you have a stable internet connection.
William Hill is an excellent bookmaker for in-play bets as similar to their pre-match odds, the odds which they offer on live events are very competitive. All live events can be found via the 'In-Play' tab which displays all in-play events in a nicely organised way.
Another great thing about betting in-play with William Hill are the in-play price enhancements. These are available on most sporting events and there is usually a good selection of price boosts available throughout the event. It's not uncommon to see 'Double Odds' offers available from William Hill!
As we have covered above, as well as being able to bet on live sporting events, William Hill also allows customers to stream many of them. When streams aren't available, William Hill Radio is an excellent choice.
Another good option for when you're unable to watch the event are the live stats which are provided by William Hill. In-play statistics are available for the majority of events and can be a great help in determining which team is on top partway through the game.
The William Hill App
All great bookmakers should have a great betting app and thankfully, William Hill delivers.
The William Hill app is available to download from the Google Play and Apple App Stores for free and gives you quick access to your William Hill account wherever you are. The app works great and allows users to quickly find what they're looking for and place bets via their mobile device.
William Hill run a number of betting offers with some of them being time-sensitive for football matches and other sporting events which are due to start in the near future. By having the William Hill app installed on your phone or tablet, you're able to receive notifications of these offers when they become available so that you never miss out on them.
Overall, the William Hill app is one of the better ones and a must-have for any William Hill customer.
William Hill Casino
Customers at William Hill have access to the casino section of the site where they can choose between hundreds of different games. There is an excellent selection of slots that make up the bulk of the games with slots from over 30 different game developers such as Playtech, IGT, NetEnt, Ash Gaming and NextGen.
If you can't find the game you're looking for in the casino, it's worth taking a look in William Hill Games and Vegas sections where even more table games and slots are available.
As well as an excellent range of new and classic slots, there are various versions of Blackjack, Roulette, Jacks or Better, Hi-Lo, Deuces Wild, Texas Holden and many more.
The William Hill Live Casino features various live casino games where you play to real dealers via a web stream. The most popular games include Live Blackjack, Live Roulette, Live Baccarat, Live Sic Bo and Live Dragon Tiger but there are also a number of Game Shows available to play. Some of these include Crazy Time, Lightning Roulette, Deal or No Deal Live, Dream Catcher, Mega Ball, Monopoly Live, Lightning Dice and more from Evolution Gaming.
Whether your playing at the William Hill Casino or Live Casino, be sure to visit the promotions page of each section regularly to view the latest offers. William Hill often run promotions for bonuses and free spins which may appeal to you.
Deposit & Withdrawal Options
William Hill have an excellent range of options when it comes to funding and withdrawing from your account. A number of e-wallets are accepted as well as debit cards, Apple Pay and more.
View the currently available banking methods at William Hill below.
All deposits are without charge and all deposits with the exception of cheque and bank transfers are instant.
Withdrawals are generally processed very quickly and William Hill also offer Visa Fast Funds which allows customers to receive their withdrawn funds in their bank account within 4 hours!
Customer support at William Hill is available in a number of languages and via various methods 24/7.
William Hill Email Address
You can get in touch with the William Hill support team by using the email address below. Emailed are usually replied to within 24 hours but it may depend on the query.
Live chat is the most popular method of support at William Hill as it is available 24/7 and you can usually get an answer to your question within minutes.
To launch live chat via the William Hill website, click on the 'Help and Feedback' link in the top right corner of the website and then on 'Live Chat'.
If you would rather speak to someone at William Hill directly, phone support is also available. William Hill provide a freephone number for customers which is listed below.
Freephone (UK): 0800 014 9469
Outside of UK: +44 870 518 1715
Frequently Asked Questions
Yes. Cash Out is available on selected sports, markets and events with William Hill. The cash out amount for each eligible bet can be found in the open bets section of your account.
Yes. William Hill allow customers to bet on the Irish Lotto. You can also bet on other lotteries such as the 49's, New York Lotto and more.
Yes. The William Hill Casino features several hundred online games such as Slots, Blackjack, Roulette and more. William Hill also have several Live Casino games available where you can play with real life dealers, croupiers and hosts.
Yes. The William Hill app can be downloaded for free from the app stores and is available for both Android and iOS devices.
No. William Hill is considered one of the most reputable UK bookmakers and has been established as a betting company for almost 90 years.
No. Unfortunately, William Hill only pays out on the official result and not First Past The Post or Double Result.
Yes. William Hill accepts a number of banking methods including PayPal. They also accept Apple Pay, Neteller, Skrill, Trustly, Paysafecard and many more.
William Hill is owned by Caesars Entertainment who acquired the company in April 2021. It was previously listed on the London Stock Exchange.
William Hill withdrawals take anywhere between an hour to several days. They are one of the few bookmakers offering Visa Fast Fund which allows customers to receive funds in their bank accounts within a matter of hours rather than days.
New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; 18+
New players only. Minimum stake £10. Minimum odds 1.5. Stake not returned. 1x wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only. Wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion £200. Excluded Skrill deposits. Full Terms apply.
Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • To withdraw any winnings from the Casino Bonus, wager the Bonus amount 40 times within 14 days • Withdrawal restrictions, payment methods, country & Full T&Cs apply.
*Open Account Offer Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #ad
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply