Best UK Bookie Sites

Best UK Bookies
Bookmaker	Welcome Offer	Visit
	Bet365 Bet £10 Get £30 in Free Bets	CLAIM Read Review
Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad
	Boylesports Bet £10 Get £20	CLAIM Read Review
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply
	Betfred Bet £10 Get £50 in Free Bets	CLAIM Read Review
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.GambleAware.org #ad

How We Choose The Best Bookmakers

All of the bookies listed here on WhichBookie.com are fully licenced and regulated by the UK Gambling Commission which should give you some confidence in betting with the bookies that we list. However, not all bookies are the same with many offering different standard of odds, betting offers & promotions, deposit & withdrawal options, betting markets and customer support methods. Our rankings take all of these factors into consideration as well as several others which you’ll find in each of our bookmaker reviews.

The team here at WhichBookie.com have decades of experience in the betting industry and have bet with dozens of online bookmakers. We not only take our personal experiences into account when ranking betting sites but also those of real users who leave reviews here and elsewhere on the internet.

Here are a few key factors which we look at when reviewing a UK bookmaker.

1. Standard of odds – Not all bookies offer customers the same odds and it goes without saying that you will always want to get the best odds available when placing bets. After all, bigger odds mean bigger returns when your bets win.

2. Free Bets & Betting Offers – The vast majority of online bookies will offer new customers free bets or a similar incentive for registering an account and placing a bet. These offers vary in value and so bookies which offer new customers a large welcome offer will make it towards the top of the list on our free bets page. However, the best bookies which are near the top of the overall ranking lists will not only offer new customers free bets and other offers but also have a number of regular promotions for existing customers.

3. Betting Markets & Sports – If you’re looking to bet on a particular sport then you want to make sure that a bookie offers markets on that sport before you register. The best bookies cover all of the most popular sports such as Horse Racing, Football, Tennis, Darts and Greyhounds and offer traditional and new betting markets for each. Did you know that there are several UK bookies who don’t cover UK & Irish horse racing? Not great for if you’re looking to bet on the sport!

4. Deposits & Withdrawals – When it comes to banking with a bookie, you want to make sure that they offer the methods that you’re looking to use and that their withdrawals are as fast as can be. Some bookmakers now offer near-instant withdrawals to bank accounts whereas others can take several days to process them. Our bookie reviews contain all banking methods offered by each bookmaker and we’ll let you know if you can expect to incur any changes when making withdrawals.

Safety & Security – All of the bookies that you’ll find listed here on WhichBookie.com are licenced and regulated by the UKGC. However, some have a better reputation than others and we take that into consideration when we write our bookmaker reviews and rank each bookie. You also want to be as confident as you can be that your funds are safe with a bookmaker. You’ll find which level of fund protection each bookie offers in our individual bookmaker reviews.

5. Customer Service – Although we hope that you never need support, it’s not uncommon for each of us to have a question when using an online bookmaker whether it be related to our accounts, a betting offer or one of our bets. When you have one of these questions, it’s good to know that you can get in touch with a member of the support team at the bookie relatively quickly and have your query resolved. Some bookies have better customer support than others which is a contributing factor in how we rank each one here on WhichBookie.com.

6. Live Streaming – Bets are better when you’re able to watch the event rather than just checking the results and although bookies may not be able to provide streams for all races or matches such as in the Premier League, there are thousands of events that are available to be streamed live every month. Unfortunately, not all bookmakers provide customers with a live streaming service and so the ones that do and that have good quality streams and coverage, get a plus point from us.

7. Website & App – Although not essential, it’s always easier to bet with a bookie that has an easy-to-use website. Being able to find the events and markets that you’re looking for quickly is a huge bonus and makes betting with those bookies more enjoyable. With many of us using our mobile phones and tablets to bet now, it’s also an advantage if a bookmaker has an app available. Some apps are better than others and you should be able to get a good idea of how it will work by testing the main website in a mobile browser.

New UK Bookies For 2024

New UK Bookies
Bookmaker	Welcome Offer	Visit
	Betiton Bet £15 Get £10	CLAIM Read Review
18+. New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater, paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. Begambleaware.org
	SpreadEx Bet £25 Get £40	CLAIM Read Review
Place a £25 fixed odds single bet at min. odds of 1/2 and get 5 x £5 free fixed odds single bets + 2 x Total Goals spread bets + 50 free spins to use on Starburst. New customers only. T&Cs apply. 18+ begambleaware.org

Check These 5 Things Before Signing Up With New Bookmaker

Although there are several things to take into consideration when choosing which bookmaker to bet with, we have come up with a list of five key factors which you should look out for before creating your account.

1. Reputable & Trustworthy

Any online bookmaker which you bet with should have a positive reputation and considered a safe place to bet. The first and most important thing to look out for is whether or not the bookmaker is licenced and regulated. For UK players, the bookie should be licenced by the UK Gambling Commission (UKGC). This ensures that they abide by the laws and regulations set for operators in the UK. If they are fully licenced, then the next step is to do your research on them. There are several bookie reviews available on sites such as this one which can give you a good idea of whether or not a bookmaker is trustworthy and if they’ve been around for several years, there should be several comments from real users on their own experience with the bookie.

2. Unfavourable T&C’s

Even if you’re not interested in claiming betting offers, whether or not a bookmaker has unfavourable terms applicable to their offers is a good indicator of how reputable they are. There are many welcome offers and existing customer offers which look great on first sight but if you dig deep into the terms, you may find that there are large wagering requirements attached or max winnings. Generally, the top bookies don’t have these kind of terms attached to their offers and if they do, they try to make them as clear as possible to keep customers happy by being transparent.

3. Do They Cater For Your Needs?

We all have different betting styles with some of us solely betting on horse racing and others having the occasional punt on a footy acca at the weekend. Some bookies are better for some punters than others and there is no one bookmaker which is perfect for everyone. For example, if you bet on horse racing regularly, you want to ensure that you’re betting with a bookie which offers Best Odds Guaranteed along with other popular racing offers and which offers the best odds on horse racing markets. If you bet on football, some bookies offer goalless refunds, early payouts, double winnings and other offers whereas some offer nothing of the sort. You’ll find bookmakers ranked for each sport further down the page here on WhichBookie.com.

4. How Good Are Their Odds?

Ultimately, the bigger the odds, the bigger the payout on winning bets. Why place a bet at 4/1 when you can get 5/1 at a different bookie? Not all bookmakers offer the same odds and there can be quite a difference on many occasions. However, although some bookies do have a smaller margin than others overall, some may offer good odds on horse racing but not football and vice versa. Therefore, it’s a good idea to have accounts with several bookmakers so that you can take advantage of the best odds available whichever site is offering them.

5. Do They Offer Fast Withdrawals?

It used to be that withdrawals from bookmaker accounts would take on average 3-5 working days with users having to withdraw via e-wallets such as Neteller, Skrill or PayPal if they wanted to get their funds quicker. However, things have changed in recent years and some bookies offer near-instant withdrawals to bank accounts. Not all bookies offer this but it can be a huge advantage when you need your money quickly. Some bookmakers which do offer ‘Fast Funds’ include William Hill, Ladbrokes and Coral.

Best Bookies For Horse Racing

Best Horse Racing Bookies
Bookmaker	Welcome Offer	Visit
	Bet365 Bet £10 Get £30 in Free Bets	CLAIM Read Review
Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad
	Boylesports Bet £10 Get £20	CLAIM Read Review
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply
	Betfred Bet £10 Get £50 in Free Bets	CLAIM Read Review
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.GambleAware.org #ad

What Makes a Good Horse Racing Bookmaker?

Horse racing is one of the most popular sports to bet on here in the UK with millions of pounds bet every day and a lot more during major racing events such as the Grand National, Cheltenham Festival and Royal Ascot. Although not all bookmakers offer betting on horse racing markets, the vast majority of the big bookies do and so you have quite a selection to choose from when it comes to selecting the best horse racing bookie.

Here are a few things to look out for when looking for a bookmaker to bet on horse racing with:

Live Streaming – Although bookmakers offer live streams of many sports, perhaps the most popular are horse racing streams. As well as making your bet more exciting, being able to watch the race live can give you insight into how your horse and the rest of the field performed in a particular race in certain conditions. The majority of bookmakers require you to place a bet on the race you wish to watch in order to access horse racing streams with the exception of Paddy Power who have made all of their UK & Irish racing streams accessible to all customers whether they have placed a bet or not.

Horse Racing Offers – There are several horse racing offers which you’ll find at various bookies such as Best Odds Guaranteed, Extra Places, Money-Back Specials, Non-Runner No Bet (NRNB), Price Boosts and more. You’ll find many of these offers available at the top bookies such as Bet365, Betfred and William Hill with other bookies also offering them but maybe not on such a regular basis. These horse racing offers can significantly increase your returns over time and should be a deciding factor in choosing a bookie for any serious horse racing punter.

Horse Racing Odds – As with betting on any sport, you should always be looking to get the best odds available. No one bookmaker has the best odds on every event for every market and so it’s a good idea to shop about for the best price. Having an account with several bookmakers will allow you to compare the odds and place a bet which will result in the biggest returns for each of your bets.

Top UK Football Bookies

Best Bookies For Football
Bookmaker	Welcome Offer	Visit
	Betfred Bet £10 Get £50 in Free Bets	CLAIM Read Review
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.GambleAware.org #ad
	Bet365 Bet £10 Get £30 in Free Bets	CLAIM Read Review
Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad
	Unibet Money Back Up To £40	CLAIM Read Review
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first sports bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 50x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. Visit Unibet.co.uk for full T&C's.

Where to Find the Best Odds For Premier League

The English Premier League is the biggest football league in the world and one which many of us have a punt on regularly. You’ll be pushed to find a bookie which doesn’t offer betting markets for the Premier League but which ones have the best odds?

The bookies we have listed above all regularly have extremely competitive odds for football markets including for the Premier League. Many of them such as Betfred and Bet365 have regular football betting offers whereas others such as 888Sport have very generous enhanced odds offers available for Premier League matches.

Best Bookies For Lottery Betting

Best Bookies For Lotto
Bookmaker	Welcome Offer	Visit
	Betfred Bet £10 Get £50 in Free Bets	CLAIM Read Review
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.GambleAware.org #ad
	Bet365 Bet £10 Get £30 in Free Bets	CLAIM Read Review
Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad
	Boylesports Bet £10 Get £20	CLAIM Read Review
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply

Which Bookies Accept Bets on Irish Lottery

The Irish Lotto is hugely popular in the UK and is often favoured over the National Lottery and Euromillions due to the greater chance of winning a moderately sized cash prize. Thankfully, you can now place bets on the Irish Lottery with several online bookmakers which eliminates the need to buy a physical ticket or head to your nearest bookmaker shop.

When betting on the Irish Lotto with a bookmaker, you are placing bets at fixed-odds. This means that you choose how many numbers you wish to bet on and you are given odds before you place your bet. You can bet on anywhere between 1 and 5 different numbers being drawn in the Irish Lotto with payouts of up to 150,000 times your stake!

Similar to betting on sports, not all bookies offer the same odds on the Irish Lotto. Betfred’s Irish Lotto odds can’t be beaten for any bet type and they also have an excellent Lotto Welcome Offer available to new customers.

Below is a list of UK bookies which accept bets on the Irish Lotto:

New Bookies For The Irish Lotto
Bookmaker	Welcome Offer	Visit
	Betfred Bet £10 Get £50 in Free Bets	CLAIM Read Review
New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.GambleAware.org #ad
	Bet365 Bet £10 Get £30 in Free Bets	CLAIM Read Review
Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad
	Boylesports Bet £10 Get £20	CLAIM Read Review
New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply
	William Hill Bet £10 Get £30 in Free Bets	CLAIM Read Review
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further T&Cs apply. #ad