WhichBookie?

WhichBookie.com brings you the best online bookmakers along with detailed reviews of both new bookies and established sports betting sites. Only reputable bookies who offer the best odds, free bets, betting offers and withdrawal options make it to our lists!

“New bookies & the best betting sites reviewed and ranked”


Best Online Betting Sites

Best Bookies
Bookmaker Welcome Offer Visit
Bet365

Bet £10 Get £30 in Free Bets

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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. GambleAware.org #ad
Betfred

Bet £10 Get £50 in Free Bets

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New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.GambleAware.org #ad
CopyBet

Bet £10 Get £50 in Free Bets + £5 No Deposit

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Full T&Cs apply. New UK customers only. The qualifying bet should be either 1 Single or Accumulator (2+ selections) bet, start at £10, and have 1.9 or greater odds. 5 Free bets which must be placed with a minimum odds of 2 include: 1 x £10 Free bet on horse racing, 1 x £10 Free bet on football, 2 x 10 Free bet In-play, 1 x £10 Free bet Acca (min 3 selections). To unlock the offer, complete the first deposit via the banking app (Open banking). Max payout – £500. 7 day expiry. 18+. Begambleaware.org #ad
Virgin Bet

Bet £10 Get £20 in Free Bets

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*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+ #ad
BetVictor

Bet £5 Get £30

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18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly
William Hill

Bet £10 Get £30 in Free Bets

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18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further T&Cs apply. #ad

How We Choose The Best Bookmakers

All of the bookies listed here on WhichBookie.com are tried and tested by our team of experts which should give you some confidence in betting with the bookies that we list. However, not all bookies are the same with many offering different standard of odds, betting offers & promotions, deposit & withdrawal options, betting markets and customer support methods. Our rankings take all of these factors into consideration as well as several others which you’ll find in each of our bookmaker reviews.

The team here at WhichBookie.com have decades of experience in the betting industry and have bet with dozens of online bookmakers. We not only take our personal experiences into account when ranking betting sites but also those of real users who leave reviews here and elsewhere on the internet.

Here are a few key factors which we look at when reviewing an online bookmaker.

1. Standard of odds – Not all bookies offer customers the same odds and it goes without saying that you will always want to get the best odds available when placing bets. After all, bigger odds mean bigger returns when your bets win.

2. Free Bets & Betting Offers – The vast majority of online bookies will offer new customers free bets or a similar incentive for registering an account and placing a bet. These offers vary in value and so bookies which offer new customers a large welcome offer will make it towards the top of the list on our free bets page. However, the best bookies which are near the top of the overall ranking lists will not only offer new customers free bets and other offers but also have a number of regular promotions for existing customers.

3. Betting Markets & Sports – If you’re looking to bet on a particular sport then you want to make sure that a bookie offers markets on that sport before you register. The best bookies cover all of the most popular sports such as Horse Racing, Football, Tennis, Darts and Greyhounds and offer traditional and new betting markets for each. Did you know that there are several bookies who don’t cover UK & Irish horse racing? Not great for if you’re looking to bet on the sport!

4. Deposits & Withdrawals – When it comes to banking with a bookie, you want to make sure that they offer the methods that you’re looking to use and that their withdrawals are as fast as can be. Some bookmakers now offer near-instant withdrawals to bank accounts whereas others can take several days to process them. Our bookie reviews contain all banking methods offered by each bookmaker and we’ll let you know if you can expect to incur any changes when making withdrawals.

Safety & Security – All of the bookies that you’ll find listed here on WhichBookie.com are tried and tested by our experienced team. However, some have a better reputation than others and we take that into consideration when we write our bookmaker reviews and rank each bookie. You also want to be as confident as you can be that your funds are safe with a bookmaker. You’ll find which level of fund protection each bookie offers in our individual bookmaker reviews.

5. Customer Service – Although we hope that you never need support, it’s not uncommon for each of us to have a question when using an online bookmaker whether it be related to our accounts, a betting offer or one of our bets. When you have one of these questions, it’s good to know that you can get in touch with a member of the support team at the bookie relatively quickly and have your query resolved. Some bookies have better customer support than others which is a contributing factor in how we rank each one here on WhichBookie.com.

6. Live Streaming – Bets are better when you’re able to watch the event rather than just checking the results and although bookies may not be able to provide streams for all races or matches such as in the Premier League, there are thousands of events that are available to be streamed live every month. Unfortunately, not all bookmakers provide customers with a live streaming service and so the ones that do and that have good quality streams and coverage, get a plus point from us.

7. Website & App – Although not essential, it’s always easier to bet with a bookie that has an easy-to-use website. Being able to find the events and markets that you’re looking for quickly is a huge bonus and makes betting with those bookies more enjoyable. With many of us using our mobile phones and tablets to bet now, it’s also an advantage if a bookmaker has an app available. Some apps are better than others and you should be able to get a good idea of how it will work by testing the main website in a mobile browser.

 

New Bookies For 2025

 

New Bookies
Bookmaker Welcome Offer Visit
Betrino

Bet £25 Get £50

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New Players Only. Free bet - one-time stake of €/$/£50, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: €/$/£200. Valid for 7 Days from receipt. Limited to 1 sport & 5 casino brand/s within the network. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full Terms apply. GambleAware.org #ad
BC Game

Up to $1600 Bonus + 400 Free Spins

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18+ T&Cs Apply. GambleAware.org #ad
Velobet

150% Bonus + 75 Free Spins

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18+ T&Cs Apply GambleAware.org #ad
Wolfbet

Visit Wolfbet

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18+ GambleAware.org #ad
CosmoBet

Up to €1,000 in Bonuses!

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18+ T&Cs Apply GambleAware.org #ad

 

Check These 5 Things Before Joining A New Bookmaker

Although there are several things to take into consideration when choosing which bookmaker to bet with, we have come up with a list of five key factors which you should look out for before creating your account.

1. Reputable & Trustworthy

Any online bookmaker which you bet with should have a positive reputation and considered a safe place to bet. There are several bookie reviews available on sites such as this one which can give you a good idea of whether or not a bookmaker is trustworthy and if they’ve been around for several years, there should be several comments from real users on their own experience with the bookie.

2. Unfavourable T&C’s

Even if you’re not interested in claiming betting offers, whether or not a bookmaker has unfavourable terms applicable to their offers is a good indicator of how reputable they are. There are many welcome offers and existing customer offers which look great on first sight but if you dig deep into the terms, you may find that there are large wagering requirements attached or max winnings. Generally, the top bookies don’t have these kind of terms attached to their offers and if they do, they try to make them as clear as possible to keep customers happy by being transparent.

3. Do They Cater For Your Needs?

We all have different betting styles with some of us solely betting on horse racing and others having the occasional punt on a footy acca at the weekend. Some bookies are better for some punters than others and there is no one bookmaker which is perfect for everyone. For example, if you bet on horse racing regularly, you want to ensure that you’re betting with a bookie which offers Best Odds Guaranteed along with other popular racing offers and which offers the best odds on horse racing markets. If you bet on football, some bookies offer goalless refunds, early payouts, double winnings and other offers whereas some offer nothing of the sort. You’ll find bookmakers ranked for each sport further down the page here on WhichBookie.com.

4. How Good Are Their Odds?

Ultimately, the bigger the odds, the bigger the payout on winning bets. Why place a bet at 4/1 when you can get 5/1 at a different bookie? Not all bookmakers offer the same odds and there can be quite a difference on many occasions. However, although some bookies do have a smaller margin than others overall, some may offer good odds on horse racing but not football and vice versa. Therefore, it’s a good idea to have accounts with several bookmakers so that you can take advantage of the best odds available whichever site is offering them.

5. Do They Offer Fast Withdrawals?

It used to be that withdrawals from bookmaker accounts would take on average 3-5 working days with users having to withdraw via e-wallets such as Neteller, Skrill or PayPal if they wanted to get their funds quicker. However, things have changed in recent years and some bookies offer near-instant withdrawals to bank accounts. Not all bookies offer this but it can be a huge advantage when you need your money quickly. Some bookmakers which do offer ‘Fast Funds’ include William Hill, Ladbrokes and Coral.

Top Football Bookies

Best Bookies For Football
Bookmaker Welcome Offer Visit
Betfred

Bet £10 Get £50 in Free Bets

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New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.GambleAware.org #ad
Bet365

Bet £10 Get £30 in Free Bets

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Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. GambleAware.org #ad
Virgin Bet

Bet £10 Get £20 in Free Bets

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*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+ #ad
Parimatch

Bet £10 Get £30

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18+ New Customers opt in, bet £10 & get 4x £5 Free Bets for set events (odds 2.00+) + £10, Slots Bonus for Big Bass Splash, 30x wagering to withdraw max £250. Bonuses expire in 20 days. Card Payments only. T&Cs Apply, see below. | begambleaware.org | Please gamble responsibly
888Sport

Bet £10 Get £40

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Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • To withdraw any winnings from the Casino Bonus, wager the Bonus amount 40 times within 14 days • Withdrawal restrictions, payment methods, country & Full T&Cs apply.

Best Bookmakers for Betting on Premier League Football

The English Premier League is the biggest football league in the world and one which many of us have a punt on regularly. You’ll be pushed to find a bookie which doesn’t offer betting markets for the Premier League but which ones have the best odds?

The bookies we have listed above all regularly have extremely competitive odds for football markets including for the Premier League. Many of them such as Betfred and Bet365 have regular football betting offers whereas others such as 888Sport have very generous enhanced odds offers available for Premier League matches.

Betting with Crypto Bookies & Casinos

In recent years, cryptocurrencies like Bitcoin, Ethereum, and many altcoins have become more mainstream and have proven to be a secure and efficient way of making transactions online. Crypto isn’t just limited to payments or people looking to invest, it’s also being integrated with several online betting sites, allowing users to deposit and withdraw using their crypto in a safe, secure, and decentralised way.

Crypto bookies and casinos have embraced digital currencies, offering users faster deposits and withdrawals, reduced transaction fees, and enhanced privacy compared to traditional fiat-based transactions. With more and more people having access to purchasing cryptocurrencies, it’s likely that we’ve only just scratched the surface with crypto betting sites.

Below, we’ve listed some of the best crypto betting sites online today.

Crypto Betting Sites
Bookmaker Welcome Offer Visit
Velobet

150% Bonus + 75 Free Spins

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18+ T&Cs Apply GambleAware.org #ad
1xBit

Up to 7 BTC Bonus + 250 Free Spins

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18+ T&Cs Apply. GambleAware.org #ad
Betti Casino

150% Bonus up to €750 + 150 Free Spins

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18+ T&Cs Apply. GambleAware.org #ad
CosmoBet

Up to €1,000 in Bonuses!

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18+ T&Cs Apply GambleAware.org #ad
GxSpin

Up to £2,500 in Bonuses & 490 Free Spins

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18+ Bonuses valid across first 5 deposits, T&Cs Apply, GambleAware.org #ad
Rollino

450% Bonus up to £6000 + 325 Free Spins

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18+ T&Cs Apply. GambleAware.org #ad
Wolfbet

Visit Wolfbet

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18+ GambleAware.org #ad
BC Game

Up to $1600 Bonus + 400 Free Spins

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18+ T&Cs Apply. GambleAware.org #ad
Donbet

150% bonus up to €750 + 50 free spins

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18+ T&Cs Apply. GambleAware.org #ad
Freshbet

Up to €1,500 in Bonuses

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18+ T&Cs Apply. GambleAware.org #ad
Rollbit

Up to £200 Cashback on Net Losses

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New customers making their first deposit only. Min deposit £50. 10% cashback on any net slot losses only (Min £10). Cashback based on losses from first deposit only. Cashback credited within 3 days from first deposit made. Min £1 cashbacks, max £200 cashback. Full T&C’s apply.. GambleAware.org #ad
Ybets

Up to $8,000 in Bonuses

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18+ Bonus valid over first 4 deposits. T&Cs Apply. GambleAware.org #ad

Frequently Asked Questions

Although there is no one bookmaker which is the best for everyone, there are some which are generally better than others and some which you should simply stay away from. Some of the best bookmakers include Bet365, Betfred and William Hill. All of these bookies have been established for several decades and are considered trustworthy and reputable bookmakers to bet with.

Betting online will not directly affect your credit score unless you borrow money in order to gamble eg. if you take out a loan or go into your overdraft. However, mortgage companies may ask to see your bank statements when applying for a mortgage. A good credit score and being able to make your payments should be the main contributing factor to being accepted for a mortgage but some may look negatively towards gambling transactions. If you are applying for a mortgage in the near future, we recommend not having a lot of gambling transactions on your bank statement for 3+ months.

The most common way to fund and withdraw from betting accounts is via debit cards. However, you don't necessarily need a bank account to place bets online. One way to bet online without a bank account is to deposit using cash in a bookmaker shop. Bookmakers such as Paddy Power, Ladbrokes and Coral all allow customers to deposit into their online accounts using cash in one of their high-street betting shops. Another option is to use a deposit method such as Paysafecard. Paysafecard is a pre-paid card which you can purchase at many retailers such as newsagents and other shops. They are purchased for a set amount which you can then transfer the balance of into your online betting account with several online bookies accepting this method.