WhichBookie?

WhichBookie.com brings you the best online bookmakers along with detailed reviews of both new bookies and established sports betting sites. Only fully licenced and regulated UK bookies who offer the best odds, free bets, betting offers and withdrawal options make it to our lists!

“New bookies & the best betting sites reviewed and ranked”


Best UK Bookie Sites

Best UK Bookies
Bookmaker Welcome Offer Visit
Bet365

Up to £100 in Bet Credits

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Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Virgin Bet

Bet £10 Get £20

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*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org 18+
Boylesports

Up to £25 in Free Bets

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18+ T&Cs apply. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply
Betfred

Bet £10 Get £30

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New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.
Betfair Sportsbook

Up to £100 in Free Bets

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New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs / wagering reqs apply.

How We Choose The Best Bookmakers

All of the bookies listed here on WhichBookie.com are fully licenced and regulated by the UK Gambling Commission which should give you some confidence in betting with the bookies that we list. However, not all bookies are the same with many offering different standard of odds, betting offers & promotions, deposit & withdrawal options, betting markets and customer support methods. Our rankings take all of these factors into consideration as well as several others which you’ll find in each of our bookmaker reviews.

The team here at WhichBookie.com have decades of experience in the betting industry and have bet with dozens of online bookmakers. We not only take our personal experiences into account when ranking betting sites but also those of real users who leave reviews here and elsewhere on the internet.

Here are a few key factors which we look at when reviewing a UK bookmaker.

1. Standard of odds – Not all bookies offer customers the same odds and it goes without saying that you will always want to get the best odds available when placing bets. After all, bigger odds mean bigger returns when your bets win.

2. Free Bets & Betting Offers – The vast majority of online bookies will offer new customers free bets or a similar incentive for registering an account and placing a bet. These offers vary in value and so bookies which offer new customers a large welcome offer will make it towards the top of the list on our free bets page. However, the best bookies which are near the top of the overall ranking lists will not only offer new customers free bets and other offers but also have a number of regular promotions for existing customers.

3. Betting Markets & Sports – If you’re looking to bet on a particular sport then you want to make sure that a bookie offers markets on that sport before you register. The best bookies cover all of the most popular sports such as Horse Racing, Football, Tennis, Darts and Greyhounds and offer traditional and new betting markets for each. Did you know that there are several UK bookies who don’t cover UK & Irish horse racing? Not great for if you’re looking to bet on the sport!

4. Deposits & Withdrawals – When it comes to banking with a bookie, you want to make sure that they offer the methods that you’re looking to use and that their withdrawals are as fast as can be. Some bookmakers now offer near-instant withdrawals to bank accounts whereas others can take several days to process them. Our bookie reviews contain all banking methods offered by each bookmaker and we’ll let you know if you can expect to incur any changes when making withdrawals.

Safety & Security – All of the bookies that you’ll find listed here on WhichBookie.com are licenced and regulated by the UKGC. However, some have a better reputation than others and we take that into consideration when we write our bookmaker reviews and rank each bookie. You also want to be as confident as you can be that your funds are safe with a bookmaker. You’ll find which level of fund protection each bookie offers in our individual bookmaker reviews.

5. Customer Service – Although we hope that you never need support, it’s not uncommon for each of us to have a question when using an online bookmaker whether it be related to our accounts, a betting offer or one of our bets. When you have one of these questions, it’s good to know that you can get in touch with a member of the support team at the bookie relatively quickly and have your query resolved. Some bookies have better customer support than others which is a contributing factor in how we rank each one here on WhichBookie.com.

6. Live Streaming – Bets are better when you’re able to watch the event rather than just checking the results and although bookies may not be able to provide streams for all races or matches such as in the Premier League, there are thousands of events that are available to be streamed live every month. Unfortunately, not all bookmakers provide customers with a live streaming service and so the ones that do and that have good quality streams and coverage, get a plus point from us.

7. Website & App – Although not essential, it’s always easier to bet with a bookie that has an easy-to-use website. Being able to find the events and markets that you’re looking for quickly is a huge bonus and makes betting with those bookies more enjoyable. With many of us using our mobile phones and tablets to bet now, it’s also an advantage if a bookmaker has an app available. Some apps are better than others and you should be able to get a good idea of how it will work by testing the main website in a mobile browser.

 

New UK Bookies For 2021

 

New UK Bookies
Bookmaker Welcome Offer Visit
Betiton

Bet £15 Get £10

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18+. New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater, paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. Begambleaware.org
SpreadEx

Bet £10 Get £20

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18+, new customers only, min fixed odds bet £10, min odds 1/2 (1.5), free bets credited as 2 x £10 free fixed odds single bets, free bets credited on consecutive days. Full T&Cs apply. Begambleaware.org
Virgin Bet

Bet £10 Get £20

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*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org 18+

 

Check These 5 Things Before Signing Up With New Bookmaker

Although there are several things to take into consideration when choosing which bookmaker to bet with, we have come up with a list of five key factors which you should look out for before creating your account.

1. Reputable & Trustworthy

Any online bookmaker which you bet with should have a positive reputation and considered a safe place to bet. The first and most important thing to look out for is whether or not the bookmaker is licenced and regulated. For UK players, the bookie should be licenced by the UK Gambling Commission (UKGC). This ensures that they abide by the laws and regulations set for operators in the UK. If they are fully licenced, then the next step is to do your research on them. There are several bookie reviews available on sites such as this one which can give you a good idea of whether or not a bookmaker is trustworthy and if they’ve been around for several years, there should be several comments from real users on their own experience with the bookie.

2. Unfavourable T&C’s

Even if you’re not interested in claiming betting offers, whether or not a bookmaker has unfavourable terms applicable to their offers is a good indicator of how reputable they are. There are many welcome offers and existing customer offers which look great on first sight but if you dig deep into the terms, you may find that there are large wagering requirements attached or max winnings. Generally, the top bookies don’t have these kind of terms attached to their offers and if they do, they try to make them as clear as possible to keep customers happy by being transparent.

3. Do They Cater For Your Needs?

We all have different betting styles with some of us solely betting on horse racing and others having the occasional punt on a footy acca at the weekend. Some bookies are better for some punters than others and there is no one bookmaker which is perfect for everyone. For example, if you bet on horse racing regularly, you want to ensure that you’re betting with a bookie which offers Best Odds Guaranteed along with other popular racing offers and which offers the best odds on horse racing markets. If you bet on football, some bookies offer goalless refunds, early payouts, double winnings and other offers whereas some offer nothing of the sort. You’ll find bookmakers ranked for each sport further down the page here on WhichBookie.com.

4. How Good Are Their Odds?

Ultimately, the bigger the odds, the bigger the payout on winning bets. Why place a bet at 4/1 when you can get 5/1 at a different bookie? Not all bookmakers offer the same odds and there can be quite a difference on many occasions. However, although some bookies do have a smaller margin than others overall, some may offer good odds on horse racing but not football and vice versa. Therefore, it’s a good idea to have accounts with several bookmakers so that you can take advantage of the best odds available whichever site is offering them.

5. Do They Offer Fast Withdrawals?

It used to be that withdrawals from bookmaker accounts would take on average 3-5 working days with users having to withdraw via e-wallets such as Neteller, Skrill or PayPal if they wanted to get their funds quicker. However, things have changed in recent years and some bookies offer near-instant withdrawals to bank accounts. Not all bookies offer this but it can be a huge advantage when you need your money quickly. Some bookmakers which do offer ‘Fast Funds’ include Betfair, William Hill, Ladbrokes and Coral.

 

Best Bookies For Horse Racing

 

Best Horse Racing Bookies
Bookmaker Welcome Offer Visit
Bet365

Up to £100 in Bet Credits

CLAIM

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Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Boylesports

Up to £25 in Free Bets

CLAIM

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18+ T&Cs apply. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply
Betfred

Bet £10 Get £30

CLAIM

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New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

 

What Makes a Good Horse Racing Bookmaker?

Horse racing is one of the most popular sports to bet on here in the UK with millions of pounds bet every day and a lot more during major racing events such as the Grand National, Cheltenham Festival and Royal Ascot. Although not all bookmakers offer betting on horse racing markets, the vast majority of the big bookies do and so you have quite a selection to choose from when it comes to selecting the best horse racing bookie.

Here are a few things to look out for when looking for a bookmaker to bet on horse racing with:

Live Streaming – Although bookmakers offer live streams of many sports, perhaps the most popular are horse racing streams. As well as making your bet more exciting, being able to watch the race live can give you insight into how your horse and the rest of the field performed in a particular race in certain conditions. The majority of bookmakers require you to place a bet on the race you wish to watch in order to access horse racing streams with the exception of Paddy Power who have made all of their UK & Irish racing streams accessible to all customers whether they have placed a bet or not. Paddy Power are a great choice of bookie for horse racing bets for a number of reasons including their regular racing offers and promotions.

Horse Racing Offers – There are several horse racing offers which you’ll find at various bookies such as Best Odds Guaranteed, Extra Places, Money-Back Specials, Non-Runner No Bet (NRNB), Price Boosts and more. You’ll find many of these offers available at the top bookies such as Bet365, Betfred, Paddy Power and William Hill with other bookies also offering them but maybe not on such a regular basis. These horse racing offers can significantly increase your returns over time and should be a deciding factor in choosing a bookie for any serious horse racing punter.

Horse Racing Odds – As with betting on any sport, you should always be looking to get the best odds available. No one bookmaker has the best odds on every event for every market and so it’s a good idea to shop about for the best price. Having an account with several bookmakers will allow you to compare the odds and place a bet which will result in the biggest returns for each of your bets.

 

Top UK Football Bookies

 

Best Bookies For Football
Bookmaker Welcome Offer Visit
Betfred

Bet £10 Get £30

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New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.
Bet365

Up to £100 in Bet Credits

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Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Unibet

Bet £10 Get £40

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New customers only. 18+, BeGambleAware.org. Minimum deposit £10. UK Customers Only. Place a £10+ bet on football of odds 1/1 (2.00) or greater to receive your free bets. Free bets will expire 7 days after registration. £10 Casino bonus will be credited the next working day after you have registered. Casino bonus must be wagered at least 35x before any withdrawals can take place.

 

Where to Find the Best Odds For Premier League

The English Premier League is the biggest football league in the world and one which many of us have a punt on regularly. You’ll be pushed to find a bookie which doesn’t offer betting markets for the Premier League but which ones have the best odds?

The bookies we have listed above all regularly have extremely competitive odds for football markets including for the Premier League. Many of them such as Betfred and Bet365 have regular football betting offers whereas others such as 888Sport have very generous enhanced odds offers available for Premier League matches.

 

Best Bookies For Lottery Betting

 

Best Bookies For Lotto
Bookmaker Welcome Offer Visit
Betfred

Bet £10 Get £30

CLAIM

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New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.
Bet365

Up to £100 in Bet Credits

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Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

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Which Bookies Accept Bets on Irish Lottery

The Irish Lotto is hugely popular in the UK and is often favoured over the National Lottery and Euromillions due to the greater chance of winning a moderately sized cash prize. Thankfully, you can now place bets on the Irish Lottery with several online bookmakers which eliminates the need to buy a physical ticket or head to your nearest bookmaker shop.

When betting on the Irish Lotto with a bookmaker, you are placing bets at fixed-odds. This means that you choose how many numbers you wish to bet on and you are given odds before you place your bet. You can bet on anywhere between 1 and 5 different numbers being drawn in the Irish Lotto with payouts of up to 150,000 times your stake!

Similar to betting on sports, not all bookies offer the same odds on the Irish Lotto. Betfred’s Irish Lotto odds can’t be beaten for any bet type and they also have an excellent Lotto Welcome Offer available to new customers.

Below is a list of UK bookies which accept bets on the Irish Lotto:

New Bookies For The Irish Lotto
Bookmaker Welcome Offer Visit
Betfred

Bet £10 Get £30

CLAIM

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New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.
Bet365

Up to £100 in Bet Credits

CLAIM

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Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
Boylesports

Up to £25 in Free Bets

CLAIM

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18+ T&Cs apply. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply
Paddy Power

£20 Risk-Free Bet

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New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. 18+|Gamble Aware.
William Hill

Bet £10 Get £30

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18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

Frequently Asked Questions

Although there is no one bookmaker which is the best for everyone, there are some which are generally better than others and some which you should simply stay away from. Some of the best UK bookmakers include Bet365, Betfair, Betfred and Paddy Power. All of these UK bookies have been established for several decades and are considered trustworthy and reputable bookmakers to bet with.

So long as you bet with a reputable bookmaker which is fully licensed and regulated by the UK Gambling Commission, then you should be confident that your money is safe when in your betting accounts. Bookmakers handle players' funds in different ways and are required by law to state whether they provide a High, Medium or Basic level of protection to these funds. Bookmakers which offer the highest level of protection ensure there are additional measures in place so that funds are returned to players should the company ever go under. Some of these measure include storing funds in accounts separate to company funds and having a third-party control these accounts. Your can usually find what level of fund protection a bookmaker offers within their T&C's. We also provide this information in all of the bookmaker reviews here on WhichBookie.com.

Betting online will not directly affect your credit score unless you borrow money in order to gamble eg. if you take out a loan or go into your overdraft. However, mortgage companies may ask to see your bank statements when applying for a mortgage. A good credit score and being able to make your payments should be the main contributing factor to being accepted for a mortgage but some may look negatively towards gambling transactions. If you are applying for a mortgage in the near future, we recommend not having a lot of gambling transactions on your bank statement for 3+ months.

The most common way to fund and withdraw from betting accounts is via debit cards. However, you don't necessarily need a bank account to place bets online. One way to bet online without a bank account is to deposit using cash in a bookmaker shop. Bookmakers such as Paddy Power, Ladbrokes and Coral all allow customers to deposit into their online accounts using cash in one of their high-street betting shops. Another option is to use a deposit method such as Paysafecard. Paysafecard is a pre-paid card which you can purchase at many retailers such as newsagents and other shops. They are purchased for a set amount which you can then transfer the balance of into your online betting account with several online bookies accepting this method.

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