New Betting Sites

New betting sites launch in the UK throughout each year which gives us the chance to claim regular free bets and bonuses as well as allowing more choice of betting markets, odds, new betting features and several other benefits.

Why Bet With A New Betting Site?

So, what are the benefits of betting with a new betting site over an established one?

New Free Bets, Bonuses & Promotions

The online betting industry is extremely competitive and with so many established brands out there, it’s no easy task for a new betting site to launch and attract new players. One way bookmakers gain new customers is by offering an incentive to sign up which is usually through sign up offers such as free bets and bonuses. Offering new customers free bets is essential for new betting sites to succeed as unless they offer something that established betting sites don’t, there will be little reason for new customers to join.

Several new betting sites offer free bets and other incentives to new customers but the rewards don’t stop there. It’s one job for them to get you through the door but they also want to retain you as a customer and encourage you to bet with them instead of their competitors. To do so, many new bookmakers offer regular betting offers to existing customers in the form of free bets, casino bonuses, free spins, best odds guaranteed and money-back specials which is a great reason to have accounts with multiple established and new bookies.

Wider Selection of Betting Markets & Odds 

Bigger odds mean bigger returns on winning bets and although you’re not guaranteed the best odds with a new betting site, having accounts open with them will give you more choice. Shopping around for the best odds for your bets can result in significantly greater profits in the long term and the more options you have, the better value you will find.

You’ll also have a greater selection of betting markets to choose from. Gone are the days of only being able to bet on the match result, correct score or first goalscorer on football matches as with the range of statistics available, bookmakers are able to often  often hundreds of betting markets on sporting events. Some new betting sites see this as an opportunity to set themselves apart from other bookies and provide betting markets and features that established brands do not.

Alternative Payment Methods

Pretty much all betting sites allow customers to deposit and withdraw from their accounts using debit cards but other popular banking options such as PayPal, Neteller and Skrill, along with pre-paid cards such as Paysafecard, are less common. Several new betting sites are aware of the demand for these banking options and accept them. If you are looking to bank using methods other than debit cards, having accounts with selected new betting sites will give you more options for places to bet.

Best New Betting Sites 2024

With so many new betting sites launching each year, knowing which ones are trustworthy and are worth betting with can be tough.

Below, we’ve listed the best new betting sites for UK players based on reviewing dozens of new bookies over the past year.

New Betting Sites
Bookmaker Welcome Offer Visit

Bet £25 Get £40


Read Review

Place a £25 fixed odds single bet at min. odds of 1/2 and get 5 x £5 free fixed odds single bets + 2 x Total Goals spread bets + 50 free spins to use on Starburst. New customers only. T&Cs apply. 18+

Bet £10 Get £30 in Free Bets + 50 Free Spins


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New customers online only. Only valid with code B10G30PLUS50FS on registration. £10 min stake (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Bet and 50 Free Spins on selected game within 48 hours of qualifying bet settlement. 7-day expiry. Qualifying bet is the first racing pool bet added to the bet-slip. Valid up to 7 days after registration. 18+. Full T&Cs apply. #ad

100% Bonus Up To £50


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New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ #ad

Deposit £10 Get £30


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New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply.

Bet £10 Get £10


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New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply.

Bet £10 Get £30


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New Players Only. Minimum stake $/€/£ 10, minimum odds1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply

Bet £15 Get £10


Read Review


What To Look For In A New Betting Site

Not everyone has the same reason for looking to sign up with a new bookmaker and there are several things to look out for.

The checklist below shows some factors to take into consideration when betting with a new bookie.

Sign Up Offer

As mentioned earlier, nearly all bookies have some kind of sign up offer and this is especially true for new betting sites whose main aim is to try and attract new customers. Sign up offers vary in size and often have different terms attached and so it’s essential that you read the T&C’s to understand exactly what you are getting.

The first thing you’ll likely notice is the size of the free bet or bonus. Although bigger is not always better, you should be able to get a rough idea of the value.

Next, is the offer a free bet, bonus or other? With free bets, the stake is not included in any returns and with a bonus, they usually are. However, to avoid customers simply withdrawing the bonus, sports bonuses have wagering requirements attached to them.

The wagering requirement of a bonus is a very important factor in determining whether or not it has value. If you are required to wager the bonus 10 times on sports bets, it’s likely that you will lose your bonus before meeting the requirements. You should also look out for whether wagers are taken from your bonus balance or your cash balance first as the latter could mean that you are more likely to lose your deposit and bonus.

Lastly, check if there are any maximum winnings applied to the bonus or free bet. If there are then it can be frustrating to land a big winner but only get to keep a small amount of it as cash.

Ongoing Promotions

If you’re just looking to create an account with a new betting site to review the sign up offer then that’s fine. However, good bookies have regular promotions available to existing customers also. If you bet on horse racing then you’ll want to look out for betting offers such as Best Odds Guaranteed, Extra Places, Refund if 2nd and Beaten by a Head. If you bet on football, common bookie offers include, 0-0 Refunds, Early Payouts, Money Back on Loss, Price Boosts and others.

Take a look at the promotions page of the new bookie that you’re thinking of signing up to to see what betting offers they have available on a regular basis.

Live Streaming

Live streaming may or may not be a deciding factor for you but if you do enjoy watching sporting events and betting on them, then it’s a good idea to check that the bookie offers this before registering. The majority of new bookmakers do not offer live streaming when initially launching and is usually a feature that is introduced further down the line. However, some do and for those betting sites, it’s a good sign that they have a long-term plan in the industry. It’s also worth checking to see what sports the bookmaker provides streams for whether it be football, horse racing or other.

Customer Support

Although we all hope that we will not need to contact customer support, it’s nice to know that if we do, multiple support options are available and that the support team is competent and efficient.

You may have questions with a new betting site as to how the site or promotions work and so being able to get in touch with someone from the team quickly can be a big help.

Live chat is generally the best option when you need support quickly but it’s also good to see email and telephone support available at new betting sites.

Deposit & Withdrawal Options & Fees

If you usually deposit and withdraw using a debit card then you should be confident that all new betting sites will support this method. However, if you are looking to bank using an E-Wallet such as Neteller, Skrill or PayPal, it’s worth checking to see if these methods are available.

Even if your desired method is available, check to see if there are any restrictions with claiming the sign up offer or other promotions when depositing via this method as you may not qualify for certain offers when depositing using certain methods such as Skrill or Neteller.

Some betting sites annoyingly charge withdrawal fees. If you are making regular withdrawals or withdrawing relatively small amounts, these fees can dig into your profits which is a factor to take into consideration when choosing a new betting site.

Betting Markets, Sports & Odds

If you regularly bet on a certain sport, market or league, be sure to check to see if it’s available at your chosen bookmaker. Some new betting sites do not cover certain sports or markets which can be frustrating to find out only after creating an account. ProgressPlay sites are an example of this as they only cover horse racing from the USA.

You should also take a look at the bookmakers odds before signing up to compare them to the odds available at the more established bookies. Usually, there is minimal difference between them but occasionally, there is. Although the difference may not seem like a lot at first, less returns over several bets can add up.

Are They Licenced & Regulated?

For UK customers, any new betting site that you bet with should be licensed and regulated by the UK Gambling Commission. This ensures that they comply with the regulations set by the commission to make sure that wagers, payouts and other aspects are fair.

Betting sites generally display their licence information in the footer of their websites which makes them relatively easy to find.

Frequently Asked Questions

This will depend on the individual betting site. Some new betting sites are owned by unknown companies whereas others are operated by established companies that have decades of experience in the online betting industry. It's a good idea to read as many reviews as possible and do your own research into the betting site and the company behind them before signing up.

Horse racing is one sport that is sometimes not covered with new betting sites meaning that you can't bet on it. However, several of them do with our most recommended being Virgin Bet, and Parimatch.

Several new betting sites accept PayPal for both deposits and withdrawals including Virgin Bet, Infernobet, 2kBet, 10Bet, LV Bet, Mansionbet and SBK.

New Bookie Sites

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Best Bookie Offers


100% Bonus Up To £50


New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ #ad

32Red Sport

100% Profit Boost


18+. New customers only. Odds must be Evs (2.0) or greater. Max boost £100. T&Cs apply.


Bet £10 Get £40


Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • To withdraw any winnings from the Casino Bonus, wager the Bonus amount 40 times within 14 days • Withdrawal restrictions, payment methods, country & Full T&Cs apply.


Up to £100 in Free Bets


18+ If your first bet is a Lucky 15 on Horse Racing AK Bets will boost the return of that initial bet by 25% in the form of a Free Bet up to a value of £100. Applies to new customers who sign up to AK BETS via our approved partner websites with promo code AKLUCKY100 T&Cs Apply. If your first bet is a4+ Fold accumulator on Football, AK Bets will boost the profit of that initial bet by 25% in the form of a Free Bet up to a value of £100. Applies to new customers who sign up to AK BETS via our approved partner websites with promo code AKFOOTBALL100 T&Cs Apply BeGambleAware #ad


Bet £10 Get £30 in Free Bets


Open Account Offer. Bet £10 & Get £30 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. #ad


Bet £10 & Get a £20 Free Bet


New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of 20, min odds 1.5, stake not returned. 1X wager the winnings from the free bet. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full terms apply BeGambleAware #ad


Bet £10 Get £50 in Free Bets


New customers only. Register with SUMMER50. Deposit £10+ and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. #ad


50% Refund on Losses up to £25


18+. New accounts only. Must have a min. of 3 bets of £10 at odds of evens (2.0). Full T&Cs apply.

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