New Betting Sites

New betting sites launch in the UK throughout each year which gives us the chance to claim regular free bets and bonuses as well as allowing more choice of betting markets, odds, new betting features and several other benefits.

Why Bet With A New Betting Site?

So, what are the benefits of betting with a new betting site over an established one?

New Free Bets, Bonuses & Promotions

The online betting industry is extremely competitive and with so many established brands out there, it’s no easy task for a new betting site to launch and attract new players. One way bookmakers gain new customers is by offering an incentive to sign up which is usually through sign up offers such as free bets and bonuses. Offering new customers free bets is essential for new betting sites to succeed as unless they offer something that established betting sites don’t, there will be little reason for new customers to join.

Several new betting sites offer free bets and other incentives to new customers but the rewards don’t stop there. It’s one job for them to get you through the door but they also want to retain you as a customer and encourage you to bet with them instead of their competitors. To do so, many new bookmakers offer regular betting offers to existing customers in the form of free bets, casino bonuses, free spins, best odds guaranteed and money-back specials which is a great reason to have accounts with multiple established and new bookies.

Wider Selection of Betting Markets & Odds 

Bigger odds mean bigger returns on winning bets and although you’re not guaranteed the best odds with a new betting site, having accounts open with them will give you more choice. Shopping around for the best odds for your bets can result in significantly greater profits in the long term and the more options you have, the better value you will find.

You’ll also have a greater selection of betting markets to choose from. Gone are the days of only being able to bet on the match result, correct score or first goalscorer on football matches as with the range of statistics available, bookmakers are able to often  often hundreds of betting markets on sporting events. Some new betting sites see this as an opportunity to set themselves apart from other bookies and provide betting markets and features that established brands do not.

Alternative Payment Methods

Pretty much all betting sites allow customers to deposit and withdraw from their accounts using debit cards but other popular banking options such as PayPal, Neteller and Skrill, along with pre-paid cards such as Paysafecard, are less common. Several new betting sites are aware of the demand for these banking options and accept them. If you are looking to bank using methods other than debit cards, having accounts with selected new betting sites will give you more options for places to bet.

Best New Betting Sites 2021

With so many new betting sites launching each year, knowing which ones are trustworthy and are worth betting with can be tough.

Below, we’ve listed the best new betting sites for UK players based on reviewing dozens of new bookies over the past year.

New Betting Sites
Bookmaker Welcome Offer Visit
Betiton

Bet £15 Get £10

CLAIM

Read Review

18+. New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater, paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. Begambleaware.org
SpreadEx

#ACACAC

CLAIM

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18+, new customers only, min fixed odds bet £10, min odds 1/2 (1.5), free bets credited as 2 x £10 free fixed odds single bets, free bets credited on consecutive days. Full T&Cs apply. Begambleaware.org
Virgin Bet

Bet £10 Get £20

CLAIM

Read Review

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org 18+
Infernobet

Deposit £10 Get £10

CLAIM

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New players only. Minimum stake £10. Minimum odds 1.5. Stake not returned. 10x wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only. Wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion £20. Excluded Skrill deposits. Full Terms apply.
2kBet

Bet £10 Get £30

CLAIM

Read Review

New players only. Minimum stake £10. Minimum odds 1.5. Stake not returned. 10x wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only. Wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion £20. Excluded Skrill deposits. Full Terms apply.
Parimatch

Bet £5 Get £30

CLAIM

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Opt In, bet £5 (odds 2.00+) within 7 days of registration & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply. 18+
Tote

£10 Welcome Offer

CLAIM

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UK & ROI customers only. 18+. Place your first bet on sports pools and if it loses we’ll refund your stake in cash. Max refund is £10. Qualifying bet is the first sports pool bet added to the betslip. Ten to Follow bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. Full T&Cs apply. BeGambleaware.org
10Bet

50% Up To £50

CLAIM

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New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; 18+
Mansionbet

Bet £10 Get £20

CLAIM

Read Review

New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.
LV BET

Bet £10 Get £10

CLAIM

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Valid until further notice. New players after 30.09.2020. Valid on first Sports bet. Min. dep. £10 req. Min. £10 wag. on the first bet with min. total odds of 3/4 to qualify. Bet must be settled. Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 4/5. Virtual and cashed out bets do not qualify. One-time offer. Bonuses credited following working day. T&Cs apply. 18+.
SBK

£20 Risk-Free

CLAIM

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New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled.

What To Look For In A New Betting Site

Not everyone has the same reason for looking to sign up with a new bookmaker and there are several things to look out for.

The checklist below shows some factors to take into consideration when betting with a new bookie.

Sign Up Offer

As mentioned earlier, nearly all bookies have some kind of sign up offer and this is especially true for new betting sites whose main aim is to try and attract new customers. Sign up offers vary in size and often have different terms attached and so it’s essential that you read the T&C’s to understand exactly what you are getting.

The first thing you’ll likely notice is the size of the free bet or bonus. Although bigger is not always better, you should be able to get a rough idea of the value.

Next, is the offer a free bet, bonus or other? With free bets, the stake is not included in any returns and with a bonus, they usually are. However, to avoid customers simply withdrawing the bonus, sports bonuses have wagering requirements attached to them.

The wagering requirement of a bonus is a very important factor in determining whether or not it has value. If you are required to wager the bonus 10 times on sports bets, it’s likely that you will lose your bonus before meeting the requirements. You should also look out for whether wagers are taken from your bonus balance or your cash balance first as the latter could mean that you are more likely to lose your deposit and bonus.

Lastly, check if there are any maximum winnings applied to the bonus or free bet. If there are then it can be frustrating to land a big winner but only get to keep a small amount of it as cash.

Ongoing Promotions

If you’re just looking to create an account with a new betting site to review the sign up offer then that’s fine. However, good bookies have regular promotions available to existing customers also. If you bet on horse racing then you’ll want to look out for betting offers such as Best Odds Guaranteed, Extra Places, Refund if 2nd and Beaten by a Head. If you bet on football, common bookie offers include, 0-0 Refunds, Early Payouts, Money Back on Loss, Price Boosts and others.

Take a look at the promotions page of the new bookie that you’re thinking of signing up to to see what betting offers they have available on a regular basis.

Live Streaming

Live streaming may or may not be a deciding factor for you but if you do enjoy watching sporting events and betting on them, then it’s a good idea to check that the bookie offers this before registering. The majority of new bookmakers do not offer live streaming when initially launching and is usually a feature that is introduced further down the line. However, some do and for those betting sites, it’s a good sign that they have a long-term plan in the industry. It’s also worth checking to see what sports the bookmaker provides streams for whether it be football, horse racing or other.

Customer Support

Although we all hope that we will not need to contact customer support, it’s nice to know that if we do, multiple support options are available and that the support team is competent and efficient.

You may have questions with a new betting site as to how the site or promotions work and so being able to get in touch with someone from the team quickly can be a big help.

Live chat is generally the best option when you need support quickly but it’s also good to see email and telephone support available at new betting sites.

Deposit & Withdrawal Options & Fees

If you usually deposit and withdraw using a debit card then you should be confident that all new betting sites will support this method. However, if you are looking to bank using an E-Wallet such as Neteller, Skrill or PayPal, it’s worth checking to see if these methods are available.

Even if your desired method is available, check to see if there are any restrictions with claiming the sign up offer or other promotions when depositing via this method as you may not qualify for certain offers when depositing using certain methods such as Skrill or Neteller.

Some betting sites annoyingly charge withdrawal fees. If you are making regular withdrawals or withdrawing relatively small amounts, these fees can dig into your profits which is a factor to take into consideration when choosing a new betting site.

Betting Markets, Sports & Odds

If you regularly bet on a certain sport, market or league, be sure to check to see if it’s available at your chosen bookmaker. Some new betting sites do not cover certain sports or markets which can be frustrating to find out only after creating an account. ProgressPlay sites are an example of this as they only cover horse racing from the USA.

You should also take a look at the bookmakers odds before signing up to compare them to the odds available at the more established bookies. Usually, there is minimal difference between them but occasionally, there is. Although the difference may not seem like a lot at first, less returns over several bets can add up.

Are They Licenced & Regulated?

For UK customers, any new betting site that you bet with should be licensed and regulated by the UK Gambling Commission. This ensures that they comply with the regulations set by the commission to make sure that wagers, payouts and other aspects are fair.

Betting sites generally display their licence information in the footer of their websites which makes them relatively easy to find.


Frequently Asked Questions

This will depend on the individual betting site. Some new betting sites are owned by unknown companies whereas others are operated by established companies that have decades of experience in the online betting industry. It's a good idea to read as many reviews as possible and do your own research into the betting site and the company behind them before signing up.

Horse racing is one sport that is sometimes not covered with new betting sites meaning that you can't bet on it. However, several of them do with our most recommended being Virgin Bet, Tote.co.uk and Parimatch.

Several new betting sites accept PayPal for both deposits and withdrawals including Virgin Bet, Infernobet, 2kBet, 10Bet, LV Bet, Mansionbet and SBK.

New Bookie Sites

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Top Bookie Offers

10Bet

50% Up To £50

VISIT SITE!

New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £50; Offer can be claimed once per household; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; 18+

2kBet

Bet £10 Get £30

VISIT SITE!

New players only. Minimum stake £10. Minimum odds 1.5. Stake not returned. 10x wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only. Wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion £20. Excluded Skrill deposits. Full Terms apply.

888Sport

Bet £10 get £40

VISIT SITE!

Minimum deposit of £10 using deposit code 30F - A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market - Minimum odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Casino Bonus must be claimed within 7 days • To withdraw bonus/related wins, wager bonus amount x40 within 14 days • Wagering req. vary by game • Withdrawal restrictions and Full T&C’s apply

Bet365

Up to £100 in Bet Credits

VISIT SITE!

Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Betfair Sportsbook

Up to £100 in Free Bets

VISIT SITE!

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs / wagering reqs apply.

Betfred

Bet £10 Get £30

VISIT SITE!

New UK & NI customers only. promo code ‘SPORTS60’. Deposit & place first sports bet of £10+ in one bet transaction, at odds of Evens (2.0) +. settled within 60 days. First bet must be on Sports. £30 in Free Bets credited within 48 hours of bet settlement, 7-day expiry. Payment restrictions apply. SMS validation may be required. Max 60 Free Spins on Justice League Comics. 7-day expiry.Full T&Cs apply.

Betiton

Bet £15 Get £10

VISIT SITE!

18+. New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater, paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply. Begambleaware.org

BetVictor

Bet £5 Get £30

VISIT SITE!

18+ New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days.  Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. T&Cs Apply. Please Gamble Responsibly.

Boylesports

Up to £25 in Free Bets

VISIT SITE!

18+ T&Cs apply. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply

Infernobet

Deposit £10 Get £10

VISIT SITE!

New players only. Minimum stake £10. Minimum odds 1.5. Stake not returned. 10x wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only. Wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion £20. Excluded Skrill deposits. Full Terms apply.

LV BET

Bet £10 Get £10

VISIT SITE!

Valid until further notice. New players after 30.09.2020. Valid on first Sports bet. Min. dep. £10 req. Min. £10 wag. on the first bet with min. total odds of 3/4 to qualify. Bet must be settled. Bonus Wag. req.1x on min. 2-fold Acca bets (min. 1/4 odds each selection) with min. final odds of 4/5. Virtual and cashed out bets do not qualify. One-time offer. Bonuses credited following working day. T&Cs apply. 18+.

Mansionbet

Bet £10 Get £20

VISIT SITE!

New customers only, min deposit and bet £10 (£20 if E/W bet) from UK Debit card only. Paypal not accepted. Min odds evens (1/5 per multi selection). 4x £5 Free Bets valid for 7 days, stake not returned, no cash out. T&Cs apply.

Paddy Power

£20 Risk-Free Bet

VISIT SITE!

New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. 18+|Gamble Aware.

Parimatch

Bet £5 Get £30

VISIT SITE!

Opt In, bet £5 (odds 2.00+) within 7 days of registration & get 2x £10 Free Bets for set events (odds 2.00+) + £10, Slots Bonus, selected games, 20x wagering to withdraw max £250. Bonuses expire in 7 days. Card Payments only. T&Cs Apply. 18+

SBK

£20 Risk-Free

VISIT SITE!

New customers only. Deposit £20 using Debit Card, bank transfer or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of qualifying bet having been settled.

SpreadEx

#ACACAC

VISIT SITE!

18+, new customers only, min fixed odds bet £10, min odds 1/2 (1.5), free bets credited as 2 x £10 free fixed odds single bets, free bets credited on consecutive days. Full T&Cs apply. Begambleaware.org

Tote

£10 Welcome Offer

VISIT SITE!

UK & ROI customers only. 18+. Place your first bet on sports pools and if it loses we’ll refund your stake in cash. Max refund is £10. Qualifying bet is the first sports pool bet added to the betslip. Ten to Follow bets do not qualify. Totewin will be the qualifying bet when a Totewin and a Toteplace bet are struck at the same time. Full T&Cs apply. BeGambleaware.org

Unibet

Bet £10 Get £40

VISIT SITE!

New customers only. 18+, BeGambleAware.org. Minimum deposit £10. UK Customers Only. Place a £10+ bet on football of odds 1/1 (2.00) or greater to receive your free bets. Free bets will expire 7 days after registration. £10 Casino bonus will be credited the next working day after you have registered. Casino bonus must be wagered at least 35x before any withdrawals can take place.

Virgin Bet

Bet £10 Get £20

VISIT SITE!

*New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex. E/Ws & Multiples), stakes not returned. Click here for Rules & Exclusions. Bet Responsibly. BeGambleAware.org 18+

William Hill

Bet £10 Get £30

VISIT SITE!

18+. Play safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.

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