United
Kingdom
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Canada
New
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Norwegian 
Turkish The majority of bets are now placed online and punters have a huge choice when it comes to placing sports bets, casino wagers, betting on lotto and playing poker online.
Having more choice of betting sites to bet with can be great. You’re more likely to find a betting site that provides what you’re looking for, you’re able to open multiple accounts to find the best value and claim multiple betting offers and the added competition between brands encourages them to improve their services continuously. However, it can also make it more of a mission in filtering the good betting sites from the bad to ensure that you’re betting with a trustworthy and reliable site that offers what you’re looking for. This is one of the reasons why WhichBookie.com was set up; to provide honest and in-depth research into betting sites so that our visitors can find safe betting sites to bet with that cater for all of their betting needs.
What Makes A Good Online Betting Site in 2024?
So, what should you look out for when registering with a bookmaker or online casino? And how do you know if a betting site is good or bad?
Licencing
If you are betting from within the UK, you will want to ensure that any betting site that you bet with is fully licenced and regulated. For UK residents, betting sites should be licenced by the UK Gambling Commission. By being licenced and regulated by the UKGC, you can be confident that they are operating above board and in line with the regulations set by the Gambling Commission.
If a betting site is not licenced and regulated by the UK Gambling Commission, we would advise you to avoid them. This information is usually displayed in the footer of the brands website.
Safety & Security
When betting online, we are required to both enter personal information and hand over payments details. This is, of course, very sensitive information that when in the wrong hands, could cause you problems. Safe betting sites will encrypt their traffic and apply measures to ensure that all personal and sensitive information from customers remains private.
On WhichBookie, we only list betting sites that are considered safe to bet with.
Reputation
It’s unlikely that you’re the first person to bet with an online bookmaker or casino. Therefore, there are others out there who have personal experience with each online betting site. It makes sense to listen to their experiences as it’ll give you a better understanding of any good and bad points a betting site has.
The team that review online betting sites here at WhichBookie have personally bet with all the brands that we list here and we’ve also taken on board comments from real customers at each betting site so that we can investigate those areas a little deeper.
Betting Markets
Not all betting sites allow you to bet on the same things. Some don’t cover horse racing whereas others may focus a lot of their attention on a specific sport such as E-Sports. Even the betting sites that do allow customers to bet on every sport imaginable may not provide the betting markets that some others do and so it’s best to take a look at what each one offers before creating your account with them. Betting sites such as Betfred and Bet365 have a number of ‘novelty betting markets’ such as betting on who the next Doctor Who will be played by or betting on the name of the next royal baby.
Bonuses & Promotions
One advantage of betting online is that you’re able to claim a huge number of free bets, bonuses and promotions from various betting sites. However, some betting sites offer more than others. If you are looking to claim betting offers, be sure to see what a betting site offers to not only new customers but to existing customers as well. Bet365 offers one of the biggest and best welcome offers available whereas bookies such as Betfred and 888Sport have regular promotions throughout the week for existing customers.
Odds
We all want to make a profit when betting on sports and one factor in achieving that is being able to get the biggest returns possible from our winning bets. For that to happen, we must be able to get the best odds available on our bets.
Not all bookies offer the same odds and sometimes, the odds can vary by considerable amounts. This is especially true if you are placing accumulator bets. Betting sites such as Unibet often offers the best odds on football whereas Bet365, BetVictor and Betfred are known for offering excellent racing odds. It’s a good idea to have accounts with multiple betting sites so that you can always get the best odds and biggest returns for your bets but if not, we recommend betting with a bookmaker that generally offers good odds on all sports and markets such as Unibet and Bet365.
Best Betting Sites For Football & Premier League
The majority of people with a betting account have the occasional bet on football, if not on a regular basis throughout the week. After all, the UK has one of the best football leagues in the world to bet on. If you do, make sure that you use a betting site that is good for football betting.
Here are a few things to look out for:
Acca Insurance Offers
If you place accumulator bets on football then betting with a betting site that offers Acca Insurance is essential. Acca Insurance offers vary between the bookmakers that offer it but you generally get your stake refunded if just one leg of your Acca lets you down. We’ve all had that happen on multiple occasions and so Acca Insurance can be an extremely value betting offer to have.
Some bookmakers that offer Acca Insurance include:
| Acca Insurance Betting Sites | ||
| Bookmaker | Welcome Offer | Visit |
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BetfredBet £10 Get £50 in Free Bets |
CLAIM |
| 18+ New customers only. Register (excl 05/04/25), deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. GambleAware.org #ad | ||
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BoylesportsBet £10 Get £20 |
CLAIM |
| New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply | ||
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LadbrokesBet £5 Get £20 in Free Bets |
CLAIM |
| 18+. New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports stake not returned, restrictions apply. T&Cs apply. |
Early Payout Offers
Early Payout offers came about a couple of years ago and are only offered by a couple of bookies. It is a great betting offer for football matches as your bet is settled as a winner if the team that you back go two goals up at any point in the game regardless of the final result.
Currently, both Bet365 and SkyBet offer Early Payout on selected football matches, leagues and competitions.
| Early Payout Betting Sites | ||
| Bookmaker | Welcome Offer | Visit |
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Bet365Bet £10 Get £30 in Free Bets |
CLAIM |
| Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. GambleAware.org #ad |
Bet Builders
Bet Builders are another relatively new betting feature that you can now find available at several betting sites. Bet Builders allow customers to build a custom bet containing selections from various markets for the same event. They’re basically accumulators for the same football match and have proven to be very popular with football punters.
The betting sites below currently allow customers to place Bet Builder bets on football.
| Bet Builder Betting Sites | ||
| Bookmaker | Welcome Offer | Visit |
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BetVictorBet £5 Get £30 |
CLAIM |
| 18+ New customers only. Opt in, bet £5 at odds 2.00+ within 7 days of registering, no cashout. Get 2x £10 Free Bets, set events at odds 2.00+. Plus a £10 Slot Bonus, selected games, wager 20x to withdraw max £250. 7 day bonus expiry. Card payments only. T&Cs apply, see below. begambleaware.org | Please gamble responsibly | ||
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BetfredBet £10 Get £50 in Free Bets |
CLAIM |
| 18+ New customers only. Register (excl 05/04/25), deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. GambleAware.org #ad | ||
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Virgin BetBet £10 Get £20 in Free Bets |
CLAIM |
| *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+ #ad | ||
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UnibetBet £10 Get £40 in Bonuses |
CLAIM |
| 18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens or greater (2.0) each leg on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply. #ad | ||
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BoylesportsBet £10 Get £20 |
CLAIM |
| New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply | ||
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William HillBet £10 Get £30 in Free Bets |
CLAIM |
| 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further T&Cs apply. #ad | ||
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Bet365Bet £10 Get £30 in Free Bets |
CLAIM |
| Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. GambleAware.org #ad |
Live Streaming
Let’s face it, betting on football is a lot more exciting if you are watching the game. We’re not always able to make it to matches and TV packages can be expensive. Thankfully, several online betting sites now provide live streams of football matches to customers. Football streams are usually free to access and there are hundreds of games available to watch every month. Unfortunately, Premier League matches are unavailable to stream for UK customers due to broadcasting rights but there are several games from La Liga, Serie A, the Bundesliga and more that you can stream directly through your betting site accounts.
We highly recommend Bet365 for live streaming of football and other sports but many other bookies also provide this service.
| Betting Sites with Live Streaming | ||
| Bookmaker | Welcome Offer | Visit |
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Bet365Bet £10 Get £30 in Free Bets |
CLAIM |
| Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. GambleAware.org #ad | ||
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BetfredBet £10 Get £50 in Free Bets |
CLAIM |
| 18+ New customers only. Register (excl 05/04/25), deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. GambleAware.org #ad |
Free Football Games
Several betting sites now offer free football games to customers from which it’s possible to win real cash along with other prizes such as free bets and bonus offers. Each one works differently but they can be great fun for anyone interested in football.
Some betting sites that offer free football games include:
- Virgin Bet: FIVES
- 888Sport: Up For 8
- Sky Bet: Super 6
- Ladbrokes: 1 2 Free
- Coral: Correct 4
World Cup Betting Sites
The World Cup takes place every four years and is one of the biggest sporting events in the world. Not all betting sites are the same for betting on the World Cup with things such as Odds, Betting Markets and Offers all varying between sites. We recommend having accounts open with multiple betting sites in preparation for Qatar 2022 so that you’re able to choose from the best odds, markets, offers and more.
If you’re betting on the standard World Cup markets which include ‘tournament winner’, ‘top scorer’, ‘match result’, ‘correct score’ etc, then you’ll be able to place these bets at pretty much any bookie. Therefore, the main factors to consider are the quality of the odds offered by a bookie along with the betting promotions that they’ll be running throughout the tournament.
Below, we have listed some of the best betting sites for Betting on the World Cup.
| Best Betting Sites for Betting on the World Cup | ||
| Bookmaker | Welcome Offer | Visit |
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Virgin BetBet £10 Get £20 in Free Bets |
CLAIM |
| *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+ #ad | ||
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Bet365Bet £10 Get £30 in Free Bets |
CLAIM |
| Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. GambleAware.org #ad | ||
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BetfredBet £10 Get £50 in Free Bets |
CLAIM |
| 18+ New customers only. Register (excl 05/04/25), deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. GambleAware.org #ad | ||
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SBKDeposit £10 Get £30 |
CLAIM |
| New UK, IE & Malta users only. Min. £10/€10 first deposit only using Debit Card or Trustly. Free bets expire in 90 days. T&Cs apply. |
Most Popular UK Racing Sites
As mentioned earlier, not all betting sites allow customers to bet on horse racing and the ones that do may not offer the same odds or cover the same races. Thankfully, as horse racing is so popular in the UK, many UK betting sites cover all UK & Irish racing as well as racing taking place around the world.
Some WhichBookie recommendations for horse racing betting sites include Bet365, Betfred and William Hill. All of these bookies cover UK & International racing, provide live streams of races (bet requirements may apply) and have regular racing offers such as Best Odds Guaranteed, Extra Places and Price Boosts available.
| Horse Racing Betting Sites | ||
| Bookmaker | Welcome Offer | Visit |
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Bet365Bet £10 Get £30 in Free Bets |
CLAIM |
| Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. GambleAware.org #ad | ||
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BetfredBet £10 Get £50 in Free Bets |
CLAIM |
| 18+ New customers only. Register (excl 05/04/25), deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. GambleAware.org #ad | ||
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William HillBet £10 Get £30 in Free Bets |
CLAIM |
| 18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further T&Cs apply. #ad | ||
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Virgin BetBet £10 Get £20 in Free Bets |
CLAIM |
| *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+ #ad |
Top Recommended UK Betting Sites
So, we’ve listed various betting sites that we recommend for betting on sports such as football and horse racing. But what if you like to bet on a variety of sports and would rather not open multiple betting accounts?
If so, you should look to choose a betting site that offers an all-round good service. This means selecting a betting site that has good odds across all markets and sports, regular betting offers such as free bets, price boosts and best odds guaranteed, provides excellent customer service and is considered a trustworthy and reputable brand.
Below, we have listed our top recommended UK betting sites for 2024.
| Recommended Betting Sites | ||
| Bookmaker | Welcome Offer | Visit |
|
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Bet365Bet £10 Get £30 in Free Bets |
CLAIM |
| Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Registration required. Time limits and T&Cs apply. GambleAware.org #ad | ||
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BoylesportsBet £10 Get £20 |
CLAIM |
| New UK customers (Excluding NI) only. Mobile exclusive. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Payment method restrictions. 1 Free Bet offer per customer, household & IP Address only. 18+. T&Cs apply | ||
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BetfredBet £10 Get £50 in Free Bets |
CLAIM |
| 18+ New customers only. Register (excl 05/04/25), deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply. GambleAware.org #ad | ||
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Virgin BetBet £10 Get £20 in Free Bets |
CLAIM |
| *New members. £10 min deposit & bet on sportsbook, placed & settled at 1.5 min odds within 14 days of sign-up. Win part of the E/W bets. 2 non-withdrawable £10 Free Bet Tokens: accept in 7 days, valid for 7 days from acceptance (ex E/Ws & Multiples), stakes not returned. Click here for full T&Cs. Bet Responsibly. BeGambleAware.org. 18+ #ad | ||
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UnibetBet £10 Get £40 in Bonuses |
CLAIM |
| 18+. BeGambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens or greater (2.0) each leg on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply. #ad |
