Bet365’s Financial Year Overview: Unveiling the Nuances Behind the Headline Loss of £61.2m

bet365 annual losses

Bet365, a juggernaut in the gaming industry, weathered a £61.2 million loss during its 2022-23 financial year, starkly contrasting the £42.8 million profit of the previous year. However, beyond the headline figures lies a tapestry of strategic decisions, operational challenges, and noteworthy successes.

The Pivotal Figures

Contrary to the previous year’s £42.8 million profit, Bet365 navigated a sea of increased costs, attributing the loss to a 4.1% surge in direct costs amounting to £516.6 million. Administrative expenses soared by 42.2% to £2.93 billion, painting a picture of a business grappling with intensified operational expenditures.

The operating loss for the year stood at £37.3 million, a stark contrast to the £15.4 million profit in the preceding year. Additional hurdles in the form of a £62.6 million loss in fair value on investments, offset by £27.2 million in interest income, further contributed to a pre-tax loss of £72.6 million – a significant dip from the prior year’s £49.8 million profit.

Unravelling the Numbers

Amidst the financial turbulence, the UK bookie strategically employed higher spending as a catalyst for increased revenue. Despite the daunting figures, the operator managed to drive sports betting and gaming revenue to £3.39 billion, marking an impressive 18.9% surge. Sports betting revenue rose by 15.0%, complemented by a remarkable 31% hike in gaming revenue for the financial year 2022-23.

The US Expansion Drive

One cannot ignore the pivotal role played by Bet365’s expansion into the United States. CEO Denise Coates underscored the significance of this move, citing successful launches in Colorado, Ohio, Virginia, Iowa, Kentucky, Louisiana, and even north of the border in Ontario, Canada. The move not only broadened Bet365’s geographical footprint but also fuelled revenue growth.

Quality Over Quantity: A Gaming Approach

Delving into the gaming segment, Coates attributed revenue growth to Bet365’s steadfast commitment to ‘quality over quantity.’ The strategy involved improved localisation in key markets, seamless integration of content from leading providers, ongoing optimization of in-house games content, and the licensing of unique games mechanics.

Analysts’ Perspectives

Analysts echo positivity over Bet365’s revenue growth amidst the reported loss. Regulus Partners commend the company’s evolution into a more “normal” gambling entity, with a growing gaming mix and an expanding mass-market customer base. However, they caution that Bet365’s USP is no longer as clear, potentially leading to escalating costs outpacing revenue.

The Road Ahead

Despite the financial rollercoaster, Bet365 stands firm in its global presence, spanning major markets such as the UK, Australia, Germany, Italy, Sweden, the Netherlands, Ontario, and several US states. CEO Coates asserts that the company’s focus remains steadfast on expansion, aligning with its long-term strategy of pursuing licenses in regulated markets.

In conclusion, Bet365’s financial year 2022-23 is a tale of resilience, strategic investment, and sustained growth against the backdrop of headline losses. The numbers may paint a challenging picture, but the underlying narrative unveils a company adept at leveraging opportunities and navigating the ever-evolving landscape of the global gaming industry.

Financial Year 2022-23

  • Loss: £61.2m
  • Revenue Growth:
    • Increase: 18.9%
    • Sports Betting and Gaming Revenue:
      • Sports Betting Revenue Increase: 15.0%
      • Gaming Revenue Increase: 31%
    • New Customers Growth: 29%
      • US Expansion:
        • Strategic Launches:
          • Colorado, Ohio, Virginia, Iowa, Kentucky, Louisiana, Ontario
    • Quality Over Quantity:
      • Gaming Approach:
        • Localisation, Content Integration, Optimization
          • Revenue Growth in Gaming
    • Analysts’ Perspective:
      • Positivity, Caution on USP Clarity
    • Global Presence:
      • UK, Australia, Germany, Italy, Sweden, Netherlands, Ontario, US States
        • Focus on Expansion:
          • Pursuing Licences in Regulated Markets

In this intricate dance of financial intricacies, Bet365 emerges not just as a bearer of losses but as a resilient entity, strategically positioning itself for sustained growth on the global stage.

Other Posts

New Bookie Sites

Never Miss a New Site Again

Signup to the WhichBookie newsletter and be the first to know about new sites, offers and more

Please enter a valid email

There was an error! Please try again later


Great news, you are now signed up to our newsletter!

Best Bookie Offers


50% Up To £50


New bettors get 50% of deposit up to £50; Code: PLAY10; 1x per household; Min deposit £15 (no Skrill/Neteller); Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; valid 60 days; Min odds 4/5 singles, 2/5 per acca leg; Some bet types excluded; See full terms; #ad

32Red Sport

100% Profit Boost


18+. New customers only. Odds must be Evs (2.0) or greater. Max boost £100. T&Cs apply.


Bet £10 Get £40


Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • To withdraw any winnings from the Casino Bonus, wager the Bonus amount 40 times within 14 days • Withdrawal restrictions, payment methods, country & Full T&Cs apply.


Bet £10 Get £30 in Free Bets


New Customers only. Bet £10* & Get £30* in Free Bets. Sign up, deposit between £5* and £10* to your account and bet365 will give you three times that value in Free Bets when you place qualifying bets to the same value and they are settled. Free Bets are paid as Bet Credits. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. #ad


Bet £10 & Get a £20 Free Bet


New Players Only. Min £10 qualifying bets, stake not returned. Free bet - one-time stake of 20, min odds 1.5, stake not returned. 1X wager the winnings from the free bet. Max conversion: £200. Withdrawal requests void all active/pending bonuses. Excluded Skrill and Neteller deposits. Full terms apply BeGambleAware #ad


Bet £10 Get £40 in Bonuses


New UK 18+ only. Register (excl. 13/04/2024) with promo code WELCOME40, Bet £10+ on Sports in one transaction within 7 days of registering. Get £30 Free Bets & £10 free spins within 10hrs of bet settlement. Bonuses expire 7 days after issue. Min odds, eligibility & payment exclusions apply. Full T&Cs apply. #ad


50% Refund on Losses up to £25


18+. New accounts only. Must have a min. of 3 bets of £10 at odds of evens (2.0). Full T&Cs apply.


Bet £15 Get £10


18+. New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater, paid as bonus token with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. T&Cs apply.

English Norwegian Turkish