William Hill Review

William Hill

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Review Sections
About William HillSafety & Security
Welcome OfferHorse Racing
Live StreamingWilliam Hill Radio
Cash OutIn-Play Betting
Scratch of the DayThe App
CasinoBonus Drop
BankingSupport & Contact Info


William Hill are one of the biggest betting brands in Europe and used by millions of customers throughout the world on a daily basis.

The bookmaker was formed in 1934 but didn't open a betting shop until 1966 having previously operated as a telephone and postal betting service. The brand ventured online in 1998 and has continue to grow and be considered as one of the most reputable betting brands out there.

Customers from Ireland are welcome at William Hill so click below to head straight to the website or keep reading our William Hill review for more information on what the bookmaker has to offer.

William Hill Safety & Security

The fact that William Hill has been operating for over 85 years should give you some confidence in them as a safe and reputable bookmaker. They are licenced and regulated by the Government of Gibraltar for residents of Ireland as well as the UK Gambling Commission for UK customers meaning that their operations are all above board.

William Hill also provide extra safety measures to funds that they hold in customers' accounts. These additional measures ensure that funds are kept separate from company funds so that they're able to be returned should the company ever get into financial trouble.

Based on William Hill's reputation over the past 85+ years and having used the bookmaker personally for several years, we are confident that they are a safe bookmaker to bet with.

William Hill

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Horse Racing at William Hill

If you bet on horse racing regularly then William Hill is an excellent choice of bookmaker for you. They run several horse racing offers as well as offering very competitive odds compared to other top bookies.

Horse Racing Offers

Best Odds Guaranteed

William Hill offer Best Odds Guaranteed on all races taking place in Ireland and the UK. Simply place a bet on any eligible race and if the starting price of your horse is greater than the price you took, William Hill will settle your bet at the bigger odds if your horse wins.

Extra Places

Extra places are available on almost a daily basis at William Hill. Check the promotions page of the William Hill website or app for details on the extra places and which races they apply to.

Money Back

William Hill often run 'Money Back if 2nd' offers. This offer is available to selected customers and will be displayed on your promotions page if you are eligible.

Daily Racing Boosts

Each day, customers of William Hill receive no less than 3 Bet Boosts to use on horse racing bets. Simply add a selection to your bet slip and select one of the boosts to increase the odds of your bet. As William Hill's racing odds are already very competitive, these daily racing boosts add even more value to your bets.

Pick Your Places

Another great horse racing feature at William Hill is 'Pick Your Places' which allows customers to select the number of places in their Each Way bets. You can choose to add more places that will shorten your odds or decrease the number of places which will allow you to get bigger odds for your bet.

Lengthen Your Odds

William Hill's 'Lengthen Your Odds' allows you to bet on the distance a horse will win by. The greater the winning distance you select, the bigger the odds you will be offered.

William Hill Live Streaming

William Hill provides live streams of various sporting events every day of the year via their streaming service 'William Hill TV'.

Sports such as football, basketball, greyhounds, tennis and darts can all be streamed as well as horse racing which is the most popular.

William Hill provides live coverage of races at 24 UK racecourses with streams accessible on the William Hill website or through the app.

Streams are free to watch but you are required to have placed a bet within the last 24 hours to access the streams.

William Hill Radio

William Hill Radio is another great feature of the site with live commentary for horse racing and greyhounds 7 days a week.

Professionals from the industry comment on upcoming races as well as during races and provide valuable insight into form, ground conditions and other factors that could impact the outcome of bets.

William Hill Radio is available via the William Hill website and app for free.

Cash Out

Cash out is available via both the William Hill website and app and is available on selected sports, leagues and markets.

To cash out a bet placed with Hill's, log into your account and click on the 'Open Bets' tab next to your betslip. If your bet is eligible for cash out you will see a cash amount displayed next to it. If you'd like to cash out your bet, click the button to confirm and the amount will be credited to your account instantly.

Betting In-Play

If you bet on live events then Will Hill is a great bookmaker to place those bets with. Not only do they offer great odds on in-play markets but they also have several price boosts available for the majority of events. Simply select the event that you'd like to bet on in-play and any available price boosts will be displayed.

As mentioned above, live streams are available for many sporting events at William Hill but they also provide an excellent range of in-play stats to give you an inside of which team/player is on top.

Keep an eye on the promotions page of the website for any in-play betting offers that become available. You may also find these offers available through the William Hill 'Scratch of the Day' game that we will look at below.

William Hill Scratch of the Day

Each day, customers at William Hill have the chance to win free bets, bonuses and cash prizes via the free-to-play Scratch of the Day game.

To play Scratch of the Day, load the game and you will be presented with an online scratchcard featuring six segments. Scratch each segment to reveal a prize and if you match three, you will win that prize.

'Bet & Get' offers are commonly won on Scratch of the Day which makes it worth the effort logging into your account to play.

Does William Hill Have An App?

William Hill have dedicated apps for their sports betting and casino products although there are a handful of casino games such as Blackjack and Roulette that are available to play via the sports app.

Similar to the William Hill mobile website, the app is easy to navigate and provides access to all sporting events, betting markets, cash out, bet builders, live streaming, William hill radio and more.

You can download these Apps from the app stores for free and they are great to use on a mobile device.

William Hill Casino

William Hill have an excellent online casino that is available to all customers. There are several hundred online slots to choose from which are provided by various developers such as NetEnt, Playtech, NextGen, IGT and Ash Gaming with new games being added on a regular basis. As well as a huge range of slots, there are various table and card games to choose from such as Blackjack, Roulette, Baccarat and more.

You'll also find hundreds of more casino games available in the Vegas and Games sections of the website and there are free spin and bonus offers available regularly which can be found on the promotions page.

Live Casino games can also be found at William Hill with an excellent selection of Evolution Gaming games available. All of the live games that you'd expect to find are available such as Live Roulette, Live Blackjack and Live Dragon Tiger as well as various live game shows such as Crazy Time, Deal or No Deal Liver, Mega Ball, Dream Catcher and Monopoly Live.

William Hill Bonus Drop

William Hill Bonus Drop is a free game that is available to William Hill customers on a daily basis from which you can win cash prizes, free spins, casino bonuses and other rewards.

To play the Bonus Drop, log into your account, load the game and select one of three sections to drop the disc from. The disc will then make it's way down the board and land in a slot which will either result in a prize or a no win.

The Bonus Drop is a free-to-play and risk-free daily game that is well worth playing for the chance to win real prizes.

Banking Options

There are various banking options available to customers from Ireland at William Hill including the following:

  • Visa

  • Mastercard

  • PayPal

  • Apple Pay

  • Neteller

  • Skrill

  • WebMoney

  • Yandex

  • Eco

  • Paysafecard

  • Trustly

  • Euteller

  • Sofort

  • Cheque

  • Bank Transfer

Withdrawal times vary depending on the method but William Hill do offer Visa Fast Funds which means that withdrawals can reach bank accounts almost instantly which is an excellent option to have.

Customer Support

William Hill offer customer support via Live Chat, Email and telephone with the details below.

William Hill Email: support@willhill.com

Live Chat: Available 24/7 via the 'Help and Feedback' section

William Hill Telephone: +44 870 518 1715

Frequently Asked Questions

Yes. Customers from Ireland, the UK and several other countries are welcome at William Hill.

Yes. William Hill is an excellent bookmaker for streaming sports. Horse racing streams are available through William Hill TV along with football, tennis, darts, greyhounds, basketball and other streams.

William Hill

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William Hill PROS

  • Generous Welcome Offer
  • Daily Racing Boosts
  • Free Daily Games with Cash Prizes
  • Good odds
William Hill Facts

About William Hill

online since1998


Visa Min €5
Mastercard Min €5
ApplePay Min €5
PayPal Min €10
Netller Min €5
Skrill Min €5
Trustly Min €5
Pay By Bank Min €5
Bank Transfer €5
Cash Direct €5
Neosurf €5


Visa 1-3 Days
Mastercard 1-3 Days
ApplePay 5-10 Days
PayPal 1 Day
Paysafecard 5-10 Days
Bank Transfer 5-10 Days
Cash Direct Instant
Neteller 1 Day
Skrill 1 Day




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