William Hill Review

William Hill

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Review Sections
About William HillSafety & Security
Welcome OfferHorse Racing
Live StreamingScratch of the Day
Free Or 4The Bonus Drop
Sports & OddsBet Builder
Cash OutThe App
Responsible GamblingSupport & Contact Info


William Hill is one of the most well-known brands in the industry and operates in over 70 countries worldwide, including in New Zealand. It was founded in the UK in 1934 by a gentleman with the same name and as well as a large online presence, they now have over 2,300 betting shops across the UK & Ireland.

This William Hill review will look at what the betting site offers to customers from Zealand in terms of sports, markets, offers & promotions and betting features.

Should You Trust William Hill?

William Hill are one of the most reputable betting brands in the world and have attracted millions of customers since launching online in 1998.

For customers in New Zealand, Will Hill operates in accordance with Malta Gaming Authority through which they obtained a licence from for their sports, casino and other betting products.

If you're looking for an established, reputable and trustworthy betting site, you'll be pushed to find a better choice than William Hill.

William Hill

Visit WIlliam Hill


William Hill Sign Up Bonus New Zealand

William Hill are generally great for betting promotions but unfortunately, there is no sports sign up bonus available to new customers from New Zealand currently.

However, hopefully that won't put you off considering opening an account with them as they do offer a great all-round service and have offers available to existing customers that we will look at in more detail further down the review.

Can You Bet On Horse Racing With William Hill?

Will Hill are a great choice of bookie for betting on horse racing with great odds, wide coverage and live streaming of races all available.

William Hill have sponsored several high-profile races over the years such as the St Leger at Doncaster as well as being the main sponsor of ITV Racing in the UK. They're a favourite of many racing punters and it's not hard to see why.

Their odds on racing are excellent and if that wasn't good enough, they also offer customers free racing boosts every single day which allow you to boost the odds of racing bets of your choice.

You can also watch live racing from the UK, Ireland and elsewhere via their streaming service and also listen to commentary throughout the day through William Hill radio which is one of the best features of their horse racing service in our opinion.

Racing Boosts

Every day, customers receive three boosts to use on horse racing. You get to choose what bets you want to boost the odds of and they're a great way to get more value from your bets and result in bigger returns when they come in.

Simply add a racing single to your bet slip and you'll be given the option to boost the odds.

Streaming Sports On William Hill

Customers can watch live sporting events via their account throughout the day and with several sports available, there are often dozens of options day and night.

Log into your Will Hill account and you'll be able to stream live Football, Tennis, Greyhounds, Basketball, Ice Hockey and Horse Racing either through the website or the WH app via William Hill TV.

Streams are of excellent quality and cost nothing to view providing that you have either placed a bet within the last 24 hours or have a funded account.

Similar to a lot of bookies, for both horse racing and greyhound streams, you must place a bet on the race that you want to watch before being able to access the stream.

William Hill Radio

As mentioned, earlier, William Hill Radio is an excellent addition to the service and something that is used by thousands of customers on a daily basis. It's especially useful for those interested in horse and greyhound racing as there is ongoing commentary and analysis of runners and conditions throughout the day from industry professionals.

Free Games

Like something for nothing? Then you'll love the range of free games at William Hill.

There are currently 3 different games available to customers from which they can win real prizes and cash and it costs nothing to play any of them.

Scratch of the Day

The first of the 3 games is 'Scratch of the Day' which is a free daily game from which you can win free bets, odds boosts and more.

To play, load the Scratch of the Day game and you'll be presented with a scratchcard featuring 6 different segments. Scratch the segments to reveal a prize and if you match three, you win that prize!

You'll find that you often win a prize of some sort which is a great reason to make the effort to play it each day.

Free or 4

Free or 4 is the latest addition to the free games and is again applicable to sports. To play this game, you must select 6 football matches that will have either 3 or 4 total goals scored in them. You are given a huge list of fixtures by William Hill and so you're not short of choice and it is a great chance to put your footy knowledge to the test and pick out some winners.

If you select six matches that 3 or 4 goals are scored in, you will win a whopping £200 in free bets! Even if you don't get all six correct, you can still win £5 in free bets for correctly predicting five matches or a £1 free bet for predicting four.

Free or 4 is available on a weekly basis to all customers.

Bonus Drop

The Bonus Drop is the final of the free games at Will Hill and applies to the casino. After loading the game, select one of the three segments to drop your disc from and it will work its way down the board into one of the segments at the bottom that either contain a prize or a 'no win'.

Prizes include free spins and casino bonuses from which you can win real cash from and as it costs nothing to play, it's a risk-free chance of making some money.

The Bonus Drop is available on a daily basis.

Sports & Odds

With over 30 different sports ranging from Football, Horse Racing and Rugby to MMA, Darts and Cricket, you won't be short of events to bet on at Will Hill. Several New Zealand leagues and competitions are covered such as the New Zealand Football Championship, Super Smash, NZRL and others.

William Hill Sports
American FootballBaseballBasketballBowlsBoxing
GAA FootballGAA HurlingGolfGreyhoundsHandball
Horse RacingIce HockeyLotteryMMAMotor Racing
MotorbikesPoliticsRugby LeagueSnookerTennis
TVUFCVirtual BettingVolleyballWinter Sports

The odds are generally very good which applies to all sports and betting markets. They compare well to other big bookies and often come out on top for sports such as horse racing and football. You'll also find regular price boosts available on the individual betting pages to increase the value of your bets even more.


#YourOdds is William Hill's name for their Bet Builder feature. These bet types are available on several different sports, but are popular on football markets, and allow you to combine different markets on the same event into one bet.

You'll find a #YourOdds tab on each eligible event page and there are often price boosts available for pre-made #YourOdds bets.

Cash Out

If you'd like to end your bet early, whether it be because it's coming in and you'd like to lock in a profit, it's losing and you want to cut your losses, or if you've simply changed your mind about it, you can do so using the 'Cash In My Bet' feature.

Click on the 'Open Bets' tab on your bet slip after logging into your account and if your bet is eligible for Cash Out, you'll see an amount displayed next to it. If you confirm that you'd like to cash out your bet, the amount will be credited as cash to your account balance and your bet will be settled.

Does William Hill Have An App In New Zealand?

Customers from New Zealand have the option to access their accounts and place bets using the Will Hill app that can be downloaded for free from the app stores.

The app works perfectly across all iOS and Android mobile phones and tablets and provides quick access to all betting options.

As well as being able to bet on sports pre-match and in-play, you can also access William Hill radio and stream sports live via the app.


If you are interested in playing casino games then you'll be pleased to hear that there are 600+ games to choose from with the vast majority being online pokies. What's more impressive is that the games are provided by over 30 different game developers such as NextGen Gaming, Playtech, NetEnt IGT, Ash Gaming and others, giving players a huge choice of game style.

You'll also find an excellent selection of Blackjack, Baccarat and Roulette games along with several live casino games which include various game shows from Evolution Gaming such as Deal or No Deal Live, Dream Catcher, Mega Ball, Monopoly Live, Crazy Time and others.

Deposit & Withdrawal Options For New Zealand

New Zealand customers are spoilt for choice when it comes to banking options with there being one of the best selections we have come across. As well as card payments, there is a huge range of e-wallet and pre-paid card methods available as shown below.

William Hill Banking Options
EPSBank TransferInstant TransferNeosurfRevoult

Customers can enjoy fast payouts to both bank accounts and e-wallets which is one of the advantages of betting with William Hill.

William Hill Responsible Gambling Measures For New Zealand

To help players stay in control of their betting habits, there are the following Responsible Gambling measures available:

Deposit Limits
Set a limit on how much you can deposit into your account every day, week or month.

Product Restrictions
If you'd like to exclude yourself from a specific product, you're able to do this from within the responsible gambling settings. For example, you can block access to the sportsbook, casino, poker or other products.

Reality Checks
Turn on reality checks to remind you of when you have been active on the site for a certain period of time.

If you wish, you can block yourself out of your account for a set period of time ranging from 1 day to 5 years to restrict you from placing bets.

Customer Support

Support is available to customers 24 hours a day, 7 days a week via email, live chat and telephone.

William Hill Email: support@willhill.com

Live Chat: Launch live chat via the 'Help and Feedback' page.

Telephone: +44 870 518 1715

Frequently Asked Questions

Yes. William Hill accepts customers from over 70 countries around the world, including New Zealand.

Unfortunately, there is no sign up offer available to new customers from New Zealand currently. However, there are price boosts, refunds and other betting offers to take advantage of as a customer.

William Hill has an excellent online casino that features several hundred online pokies. Choose from slots from the top game developers with new titles added on a regular basis when they are released.

William Hill

Visit WIlliam Hill


William Hill PROS

  • Established for over 86 years
  • Trusted brand
  • Competitive odds
  • Daily price boosts

William Hill CONS

  • No welcome offer for NZ customers
William Hill Facts

About William Hill

online since1998


Credit Card Min $20
Debit Card Min $20
PayPal Min $20
Skrill Min $20
Neteller Min $20
Trustly Min $20
ecoPayz Min $20
Revolut Min $20
WebMoney Min $20
Bank Transfer Min $20
Entropay Min $20
EPS Min $20
PayNearMe Min $20
Neosurf Min $20
echec Min $20
Instant Transfer Min $20


Credit Card 2-5 Days
Debit Card 2-5 Days
PayPal 1 Day
Skrill 1 Day
Neteller 1 Day
Trustly 1 Day
Bank Transfer 2-7 Days




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